We’ve helped clients in many industries including the Automotive, Financial, Retail, Audiology, Government and Personal Fitness.

The work includes data strategy, in-depth analytics, dashboard design & build and consulting.

Our knowledge and experience will help guide and provide best practice for all project work. As an independent consultancy, we are continuously researching new technologies, software and techniques to keep ahead of the competition. We will keep your team and processes up to date as well.

We have worked with the best consultancies, companies and agencies in the world and have gained our experience by working with the best and now want to pass on our knowledge.


Louis Keating

Louis is the founder and Principal Consultant for White Box Analytics.

Louis has over 17 years of experience working in data analysis, in London and Sydney. Over those years, he has worked as a data analyst, data strategist and analytics manager for a number of large data companies and marketing agencies. Louis founded White Box 4.5 years ago in Sydney, where he now works with a number of large corporations, helping them deliver data analysis through a wide range of solutions.

MercerBell, Sydney (Data Strategy Director)

Responsible for driving data strategy and analytics for all clients (MasterCard, David Jones, Nestle, Toyota and BT) as well as managing a team of analysts to deliver reporting, analysis and insights.

Each client had different requirements for data analytics and data strategy, so defining and taking the client on that journey was a key part of the role. Working with the client to understand their business needs and how data can be a fundamental part of their business as creating insights with ROI embedded into the strategy.

CreatorMail, London (Analysis Manager)

Responsible for initiating analytical strategies and insight for a cutting edge e-marketing company. Managing a team of four (two campaign analysts, one junior analyst and one developer) and overseeing all analysis projects for multiple clients including TUI (First Choice and Thomson holidays), HMV, MSN and LateRooms.com.

tree, London (Statistical Analyst)

Part of a large analytical team providing direct insight to O2 (Telefonica Europe) and Pepsi among others. These included acquisition / in-life segmentations, churn modelling / triggers, econometric modelling and creating interactive reports to allow the client to access the information they required in their own time.

Abacus Direct Ltd, London (Marketing Database Analyst)

Claritas (Acxiom), London (Information Engineering)


Ijegbai Ireumi

Ije is the first employee of White Box and is the key data analyst on all projects.

Ije has over 3 years of experience working in data analysis, building his skills under Louis, he is now across all projects with a wide range of technical skills. Ije has a passion for learning and all things data visualisation.

Traffik, Sydney (Data Analyst)

Decision Tools Pty Ltd, Sydney (Data Analyst)

MCT Solutions, Wollongong (IT Support)

Lead Creation, Sydney (IT Support)


Partner network

Our work extends into many industries and different departments.  We partner with some great companies who specialise in different areas of data analysis, strategy and consulting. These include GreaterDataPacific AnalyticsHammaJackSimpatico Network and RollDeep.

We often collaborate on projects with them for more advanced, differentiated modelling and strategic data marketing.


See our case studies for example work or get an idea of our technical skills. 

Let us help you with your data journey by getting in contact.


White Box