Louis Keating


The principal consultant for White Box, Louis has worked as an analyst, strategist and analytics manager for a number of large data companies and marketing agencies in both London and Sydney over 17 years.

Louis founded White Box over 5 years ago in Sydney and has guided the business from strength to strength.


Ije ireumi


Ije is the first employee of White Box and is the key data analyst on all projects.

With a number of years of experience working in data analysis, building his skills under Louis, he is now across all projects with a wide range of technical skills. Ije has a passion for learning and all things data visualisation.

Joseph B&W.jpg

Joseph Sto Domingo


Joseph brings 20 years of experience working in data management, with the last 12 years in data warehouse management. His experience with mid-to-large-scale analytical and transactional databases enable him to design technology-agnostic models of data, and leverage on the strengths of various database management systems to optimise performance in implementation.


Josh lobo

Creative director

Lobo has spent 15 years traversing the digital wilderness as a creative thinker and entrepreneur, working on big brand clients, SMEs and startups alike. His creative experience spans everything from national campaigns to big e-commerce builds. He is on the search for the magical place where data and creative walk hand in hand, and where customers will live happily ever after.


Jack sloman

junior analyst/communications

Jack is the newest member of our team. He works on data analysis projects as well as the communication efforts of White Box ranging from socials, our website, and content strategy and creation.