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      <image:caption>Clean and clear goes a long way to creating a great dashboard</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>SQL (Structured Query Language) remains one of the most essential tools for data analysts, enabling data manipulation, retrieval, and aggregation to make sense of raw data.</image:caption>
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      <image:title>Data stories - Save Time using Power Automate with Power BI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Data stories - Dynamic Titles in Power BI to Enhance Dashboard Clarity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Data stories - Movies in 2023 - Can you predict box office sales from IMDB votes? - About the author</image:title>
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      <image:title>Data stories - AFL 2023: Risers and Sliders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Data stories - AFL 2023: Risers and Sliders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Data stories - AFL 2023: Risers and Sliders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Data stories - AFL 2023: Risers and Sliders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Data stories - AFL 2023: Risers and Sliders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Data stories - AFL 2023: Risers and Sliders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Data stories - NBA referees and game strategy: a data-driven perspective - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/73939d7b-129c-4400-913f-a70c942202e1/Quadrants+-+resized+900+x+600.png</image:loc>
      <image:title>Data stories - NBA referees and game strategy: a data-driven perspective - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/data-stories/unveiling-microsoft-fabric-revolutionising-the-future-of-computing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/79741be6-d704-4578-8d91-99aa00c05078/Microsoft+Fabric+overview.png</image:loc>
      <image:title>Data stories - Unveiling Microsoft Fabric: Revolutionising the future of computing - Make it stand out</image:title>
      <image:caption>Ref Microsoft</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/data-stories/data-mesh-the-future-for-data-led-organisations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/3da6fc92-4ff0-42f5-97f1-68aa1b243868/Centralised+data+team.png</image:loc>
      <image:title>Data stories - Data Mesh - The future for data led organisations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/76b104ba-e3dc-4a93-90f4-e420d216bb7f/Data+Mesh+Architecture.PNG</image:loc>
      <image:title>Data stories - Data Mesh - The future for data led organisations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/75c0019b-9b0e-44f0-9362-762dbdec48b5/Decentralised+team.png</image:loc>
      <image:title>Data stories - Data Mesh - The future for data led organisations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/e7ed2a9f-f658-4d80-9cc9-6d4326c935b6/Data-led+evolution.png</image:loc>
      <image:title>Data stories - Data Mesh - The future for data led organisations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/d45d6e80-f138-4e8e-a30e-dcd40a31a604/Louis+profile.png</image:loc>
      <image:title>Data stories - Data Mesh - The future for data led organisations - About the author</image:title>
      <image:caption>Louis Keating is the Founder of White Box, with over two decades of experience in data science and advanced analytics.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/data-stories/new-movies-from-march</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/f344bdf3-668d-4324-9f9f-4ca1190a7bb2/John+Wick.PNG</image:loc>
      <image:title>Data stories - Movies in 2023 - What to watch? - John Wick 4</image:title>
      <image:caption>This movie has been crushing it, with fans (8.3), critics (78 Metascore) and box office takings ($137.8M) all pointing towards the 4th installment being the best so far!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/45226f6a-357f-4887-a12b-8a9c618f4109/Mavka+The+Forest+Song.PNG</image:loc>
      <image:title>Data stories - Movies in 2023 - What to watch? - Mavka: The Forest Song.</image:title>
      <image:caption>With all that’s going on in the Ukraine, it’s fantastic that great movies are being made, especially when they’re averaging an 8.4 rating score!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/749f36ec-91f0-4e90-9128-21b678cc9209/Evil+Dead+Rise.PNG</image:loc>
      <image:title>Data stories - Movies in 2023 - What to watch? - Evil Dead Rise</image:title>
      <image:caption>With a release date in April, it seems odd that this movie would have 650+ reviews but a little digging does suggest that this can happen. Legitimate results, perhaps from some illegitimate viewing?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/08f5cbfb-6b83-4ea3-b757-84e0c3dbcaf3/Ant-Man.PNG</image:loc>
      <image:title>Data stories - Movies in 2023 - What to watch? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/7923e50e-186a-4cf3-8b32-6346b5d3efbc/Cocaine+Bear.PNG</image:loc>
      <image:title>Data stories - Movies in 2023 - What to watch? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/31fef1e9-b417-4c08-9fcc-dfb9767b2a82/Champions.PNG</image:loc>
      <image:title>Data stories - Movies in 2023 - What to watch? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/d45d6e80-f138-4e8e-a30e-dcd40a31a604/Louis+profile.png</image:loc>
      <image:title>Data stories - Movies in 2023 - What to watch? - About the author</image:title>
      <image:caption>Louis Keating is the Founder of White Box, with over two decades of experience in data science and advanced analytics.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/data-stories/in-cricket-and-business-the-right-preparation-is-everything</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/e7874575-57a3-43da-83fe-84d51b5e5078/series+margin.jpg</image:loc>
      <image:title>Data stories - In cricket and business, the right preparation is everything - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/data-stories/movie-predictions-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/d2a02d69-e289-45da-82ea-2b689f489567/Best+predicted+movies+of+2023.png</image:loc>
      <image:title>Data stories - Using data to predict movie ratings - The predicted* best movies of 2023</image:title>
      <image:caption>Radical, Dune 2, Waktu Maghrib and Big George Foreman are the leading choices. *Based on those where the Machine Learning data is available. See Methodology for more details.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/99353928-c4ef-49fe-8d72-75f2e372945a/Movies+2023+-+Accuracy.png</image:loc>
      <image:title>Data stories - Using data to predict movie ratings - How did the model perform?</image:title>
      <image:caption>Pretty well actually - our model (using 2022 movies) was able to predict the rating 80% of the time to within 0.5 variance - if we expand the variance to 0.75, then we get 93% correct! This means that from only a handful of previous performance factors, we can be pretty certain about a movie’s likely rating. The chart here shows the current movie rating accuracy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/bc0ef038-d3d1-41e9-b1f6-a1cf61416e3c/Movie+predictions+2023+-+Over+%26+under+performers.png</image:loc>
      <image:title>Data stories - Using data to predict movie ratings - Which movies are currently over or under performing?</image:title>
      <image:caption>Nine weeks into the year and there are a handful of movies where performance (the colour image) is outdoing their expected rating (the greyed image). Thankam being one of the biggest positives. Our model slated it to receive a mediocre 5.1 but it’s currently averaging 7.3! On the other end of the scales, the latest Magic Mike film is doing worse than expected but not quite as bad as Bruce Willis’s latest movie, Detective Knight: Independence.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/d45d6e80-f138-4e8e-a30e-dcd40a31a604/Louis+profile.png</image:loc>
      <image:title>Data stories - Using data to predict movie ratings - About the author</image:title>
      <image:caption>Louis Keating is the Founder of White Box, with over two decades of experience in data science and advanced analytics.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/data-stories/nrl-2023-movers-and-shakers-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/69f74099-fbf5-4e64-b3ba-4ca3eb0a6c44/finalupdate.png</image:loc>
      <image:title>Data stories - NRL 2023: Movers and Shakers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/92179456-e7f6-4ae4-8238-1681508187c1/nrl+update+table.png</image:loc>
      <image:title>Data stories - NRL 2023: Movers and Shakers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/3369a293-cb07-4ef0-a2df-7bc58265de16/chart_expected_vs_actual.png</image:loc>
      <image:title>Data stories - NRL 2023: Movers and Shakers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/3fa4c15b-887f-45ab-a8a4-aea8280a07f0/2022_luck.png</image:loc>
      <image:title>Data stories - NRL 2023: Movers and Shakers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/6a68569e-de42-4957-8784-46d496b88223/luck_by_year.png</image:loc>
      <image:title>Data stories - NRL 2023: Movers and Shakers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/8464ddea-b040-4340-87b2-eb2444a63244/historical_luck_buckets.png</image:loc>
      <image:title>Data stories - NRL 2023: Movers and Shakers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/data-stories/looker-data-studio-templates</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/34bfa14f-176d-447b-ae29-27cc726ae196/looker_logo_meta.png</image:loc>
      <image:title>Data stories - Looker Studio - templates - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/data-stories/occupationandgender</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/edbeffff-083e-4735-b96a-2c75cdb7955f/Ribbon+chart.png</image:loc>
      <image:title>Data stories - Gender and jobs, are we heading in the right direction? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/448cd0f2-e74b-44c4-8189-4e465a5962fe/charts_combined.jpg</image:loc>
      <image:title>Data stories - Gender and jobs, are we heading in the right direction? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/22b0a4c9-1d79-4ec3-8067-1e77443f8261/occupational_gender_balance_by_age_group.png</image:loc>
      <image:title>Data stories - Gender and jobs, are we heading in the right direction? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/data-stories/the-most-anticipated-movies-of-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/64d364ae-5eee-4968-b32c-66731560cd69/Dune+part+2.PNG</image:loc>
      <image:title>Data stories - The most anticipated movies of 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/c936d27b-cc85-4739-ab62-4132d619ffdf/Guardians+Vol+3.PNG</image:loc>
      <image:title>Data stories - The most anticipated movies of 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/f344bdf3-668d-4324-9f9f-4ca1190a7bb2/John+Wick.PNG</image:loc>
      <image:title>Data stories - The most anticipated movies of 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/df7dc445-26d3-4bdd-b212-a294a25e8658/Indy.PNG</image:loc>
      <image:title>Data stories - The most anticipated movies of 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/e870dc6d-327b-4bd4-b220-15ce5bd6ed09/Mission+impossible+-+Last+5+movies.png</image:loc>
      <image:title>Data stories - The most anticipated movies of 2023 - Make it stand out</image:title>
      <image:caption>Note: The Y-axis starts at 5</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/5a7d0066-c1db-4b9a-8585-11edf2709dab/Hunger+Games+-+Last+5+movies.png</image:loc>
      <image:title>Data stories - The most anticipated movies of 2023 - Make it stand out</image:title>
      <image:caption>Note: The Y-axis starts at 5</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/ce33a185-b105-4a00-966c-e7a54aa3c1eb/Movie+stars+last+5+movies.png</image:loc>
      <image:title>Data stories - The most anticipated movies of 2023 - Diversity of movie star ratings</image:title>
      <image:caption>I looked into the previous movie ratings for the actors/actresses but these proved too diverse, so were excluded from the final analysis.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/data-stories/tv-shows-to-catch-up-with</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-16</lastmod>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/data-stories/coastal-safety-another-year-on</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/4d05eb94-908d-426d-bbc1-12cb5a0560ee/coastal+safety+2022.png</image:loc>
      <image:title>Data stories - Coastal safety, another year on - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/4b4b6bc1-5559-4710-bdc7-d3784f2d82a8/snapshot.png</image:loc>
      <image:title>Data stories - Coastal safety, another year on - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/3efe784b-9328-4e38-bd78-0de6368f736b/capability_2022.png</image:loc>
      <image:title>Data stories - Coastal safety, another year on - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/5865d9b8-b9cb-45bf-99a9-154e4a5e9c3a/drinking_2022.png</image:loc>
      <image:title>Data stories - Coastal safety, another year on - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/c0fa721e-a68f-48fc-872d-e5cfcc326d70/proficiency.jpg</image:loc>
      <image:title>Data stories - Coastal safety, another year on - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/data-stories/dear-data</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/e9768b5d-ce1e-4f20-b358-ad7715b4c0b2/Dear+data+1.jpg</image:loc>
      <image:title>Data stories - Dear data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/6768288f-0638-4633-8335-75575a83e862/Dear+data+3.jpg</image:loc>
      <image:title>Data stories - Dear data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/data-stories/black-friday-big-savings-but-at-what-cost</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/38171f31-043f-4532-9642-d9d3b8fabe22/AU+retail+sales+over+last+10+years+%28excluding+Dec%29.png</image:loc>
      <image:title>Data stories - Black Friday: Big deal or no deal? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/7fed8a99-45e9-454a-a868-ad4fe2cb1771/AU+retail+sales+-+Nov+sales+compared+to+the+average+of+Aug+to+Oct+%282012+to+2019%29.png</image:loc>
      <image:title>Data stories - Black Friday: Big deal or no deal? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/dabe9574-1225-4236-a0ab-72ad0d92482c/AU+retail+sales+-+Nov+sales+compared+to+the+average+of+Aug+to+Oct+-+Last+10+years.png</image:loc>
      <image:title>Data stories - Black Friday: Big deal or no deal? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/7fd78fbb-fabd-4b87-8e3a-c6f1e1dfe221/AU+retail+sales+-+Nov+sales+compared+to+the+average+of+Aug+to+Oct+%282019+to+2021%29.png</image:loc>
      <image:title>Data stories - Black Friday: Big deal or no deal? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/01c5224c-b5ab-4823-9916-cde31ba6e683/November+spending+vs+prior+period.png</image:loc>
      <image:title>Data stories - Black Friday: Big deal or no deal? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/db7e0b79-6f76-4322-a7e9-09a0fcad68f1/Likely+additional+spend+from+Black+Friday+in+Nov+2021.png</image:loc>
      <image:title>Data stories - Black Friday: Big deal or no deal? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/3eb049df-4ce1-4c81-abef-d7376cf3a0da/Black+Friday+spending.png</image:loc>
      <image:title>Data stories - Black Friday: Big deal or no deal? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/9f3ee61f-0602-4239-98f6-eb95133cad74/November+Supermarket+spending+vs+prior+period.png</image:loc>
      <image:title>Data stories - Black Friday: Big deal or no deal? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/data-stories/visualisation-in-cricket-data-facing-the-music</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/4ffd71c7-8d9f-4ff7-a5c4-7655145922ce/song+duration.jpg</image:loc>
      <image:title>Data stories - Visualisation in cricket: Data facing the music - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/data-stories/mind-the-gap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/c16a118c-0584-480c-bf11-4595b83370a6/wgea1.jpg</image:loc>
      <image:title>Data stories - Mind the gap: the disparity in gender pay goes on - Make it stand out</image:title>
      <image:caption>Source: Gender Pay Gap Data | WGEA</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/8d01e5f9-333a-4ddb-8b80-3bf020f08f6d/income_bands1.jpg</image:loc>
      <image:title>Data stories - Mind the gap: the disparity in gender pay goes on - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/fc215085-e5a7-44ee-96c1-e5dfb5e573c9/Sydney1.jpg</image:loc>
      <image:title>Data stories - Mind the gap: the disparity in gender pay goes on - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/2290c628-c239-4c1e-8534-e81eaa73872a/NSW1.png</image:loc>
      <image:title>Data stories - Mind the gap: the disparity in gender pay goes on - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/74a67fbe-031e-43ad-9783-4dc50cbbc5d5/Melbourne.png</image:loc>
      <image:title>Data stories - Mind the gap: the disparity in gender pay goes on - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/ddf3d5e2-3538-4445-ba21-c5e79d342aa2/Brisbane.png</image:loc>
      <image:title>Data stories - Mind the gap: the disparity in gender pay goes on - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/data-stories/can-you-pick-the-melbourne-cup-winnerfrom-last-year</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-31</lastmod>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/data-stories/t20-world-cup-cricket-loves-a-rivalry-and-a-debate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/97dea854-d479-4faa-8706-21d9746a21f0/no_ball1.jpg</image:loc>
      <image:title>Data stories - T20 World Cup: Cricket loves a rivalry, and a debate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/43f5fec3-8092-440a-95fe-02968ae4859e/t20_chart.jpg</image:loc>
      <image:title>Data stories - T20 World Cup: Cricket loves a rivalry, and a debate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/3896e43b-7eb8-4760-8b28-dba0cdefaf51/t20_story.jpg</image:loc>
      <image:title>Data stories - T20 World Cup: Cricket loves a rivalry, and a debate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/data-stories/in-the-beginning-there-was-data</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/98fbfb04-00fd-47eb-9067-4b2008fed76c/Welcome+Isabel+part+3.png</image:loc>
      <image:title>Data stories - In the beginning - there was data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1664968788984-KYOY0YRWE4JDEIYM4U9S/unsplash-image-NTyBbu66_SI.jpg</image:loc>
      <image:title>Data stories - In the beginning - there was data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/0f1612d7-9765-42f5-96eb-17fb3f611c96/Raw+data.PNG</image:loc>
      <image:title>Data stories - In the beginning - there was data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/561bd720-e11b-4c65-9a48-fbd1c1069519/Cleaned+data.PNG</image:loc>
      <image:title>Data stories - In the beginning - there was data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1bbc7456-b605-44e7-b6cc-851ab5aa6856/Welcome+Isabel+final.png</image:loc>
      <image:title>Data stories - In the beginning - there was data - Make it stand out</image:title>
      <image:caption>My initial visualisation that mistakenly showed both contraction and time between together.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/8514e651-919b-439c-a1bc-112afefdb7a2/Welcome+Isabel+final.png</image:loc>
      <image:title>Data stories - In the beginning - there was data - Make it stand out</image:title>
      <image:caption>Although pretty close to the final edition, the colours weren’t right and the annotations for the time blocks were stats based.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/data-stories/footy-finals-the-pain-of-second-prize</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/d36b6706-43a3-47f9-a9a5-f2ac7663257b/swans+eels.png</image:loc>
      <image:title>Data stories - Footy finals: the pain of second prize - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/0561520e-ca59-4a42-93ee-3a5a8e6264e8/margins+overview.jpg</image:loc>
      <image:title>Data stories - Footy finals: the pain of second prize - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/a0568556-fd5a-4dc7-9e61-67819f74ff06/margins+by+era.jpg</image:loc>
      <image:title>Data stories - Footy finals: the pain of second prize - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/abf515ce-3e8c-4865-9035-7d15ddceab96/margins+by+era1.jpg</image:loc>
      <image:title>Data stories - Footy finals: the pain of second prize - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/data-stories/afl-grand-final-the-premiership-quarter-and-other-myths</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/c78225be-13d1-42c5-9c23-ba17e9e01c5c/margin+by+quarter.jpg</image:loc>
      <image:title>Data stories - AFL Grand Final: the 'premiership quarter' and other myths - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1726822d-6514-43fd-ac51-6a539fd2f324/impact+by+quarter.jpg</image:loc>
      <image:title>Data stories - AFL Grand Final: the 'premiership quarter' and other myths - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/845bdfc3-60af-41fc-a90f-35610dbcde0a/impact+scatter.jpg</image:loc>
      <image:title>Data stories - AFL Grand Final: the 'premiership quarter' and other myths - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/6f11a621-62c9-4e5e-9ef8-3201d8c528d8/impact+ribbon.jpg</image:loc>
      <image:title>Data stories - AFL Grand Final: the 'premiership quarter' and other myths - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/data-stories/how-customer-segmentation-drives-the-retail-fashion-giant-you-might-never-have-heard-of</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/ddfe8bd9-26b1-442e-96be-79632d19753e/Infographics.jpg</image:loc>
      <image:title>Data stories - How customer segmentation drives the retail fashion giant you might never have heard of - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/902306aa-8e5d-422d-80d9-bc2f51538031/Gen+Z.png</image:loc>
      <image:title>Data stories - How customer segmentation drives the retail fashion giant you might never have heard of - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/data-stories/covid-and-aviation-were-there-any-winners</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/86025c5d-46c2-4c5a-b02a-0f45d863e89d/Picture1.jpg</image:loc>
      <image:title>Data stories - COVID and Aviation: Were There Any Winners? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/a150bbdd-59d2-4200-b773-ff36a82fe4e0/Picture2.jpg</image:loc>
      <image:title>Data stories - COVID and Aviation: Were There Any Winners? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/e5f5f9b3-9495-4a6b-865f-611ecd4d5bfe/Picture3.jpg</image:loc>
      <image:title>Data stories - COVID and Aviation: Were There Any Winners? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/ac786231-defd-4661-8a54-0ce6c67fcc17/Picture4.jpg</image:loc>
      <image:title>Data stories - COVID and Aviation: Were There Any Winners? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/data-stories/are-businesses-giving-the-right-opportunities-to-our-skilled-migrant-population</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/f487b0a6-7d4d-4d39-b881-01691c234bf8/Comparison.png</image:loc>
      <image:title>Data stories - Are businesses giving the right opportunities to our skilled migrant population? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/data-stories/visualisation-in-cricket-putting-data-to-the-test-match</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/2d5db1f2-97e7-4beb-812d-47bbc92cf11e/cricket+rock+stars_003.png</image:loc>
      <image:title>Data stories - Visualisation in cricket: Putting data to the test (match) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/a990b815-1b3a-4ab6-b150-c01c9b28d121/cricket+rock+stars_002.png</image:loc>
      <image:title>Data stories - Visualisation in cricket: Putting data to the test (match) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/data-stories/secure-your-biggest-asset-your-data</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-09</lastmod>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/data-stories/opinion-has-googles-breakthrough-ai-lamda-developed-its-own-sentience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/db636ee5-2d67-4211-afed-6a1e8d5aa355/GoogleSentienceImage.png</image:loc>
      <image:title>Data stories - Opinion: has Google’s ‘breakthrough’ AI LaMDA developed its own sentience? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/2b6b14ba-3dab-4741-b295-55e5485e1cbb/TwitterThread.PNG</image:loc>
      <image:title>Data stories - Opinion: has Google’s ‘breakthrough’ AI LaMDA developed its own sentience? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/data-stories/data-visualisation-demonstration-using-the-marvel-cinematic-universe</loc>
    <changefreq>monthly</changefreq>
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      <image:title>Data stories - Data visualisation demonstration using the Marvel Cinematic Universe - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Data stories - Data visualisation demonstration using the Marvel Cinematic Universe - Make it stand out</image:title>
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      <image:title>Data stories - Data visualisation demonstration using the Marvel Cinematic Universe - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Data stories - Data visualisation demonstration using the Marvel Cinematic Universe - Make it stand out</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Data stories - The Top 5 Power BI Updates of 2022 So Far - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Data stories - The Top 5 Power BI Updates of 2022 So Far - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Data stories - The Top 5 Power BI Updates of 2022 So Far - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Data stories - The Top 5 Power BI Updates of 2022 So Far - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Data stories - The Top 5 Power BI Updates of 2022 So Far - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Data stories - The Top 5 Power BI Updates of 2022 So Far - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Data stories - The Top 5 Power BI Updates of 2022 So Far - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Data stories - The Top 5 Power BI Updates of 2022 So Far - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Data stories - The Top 5 Power BI Updates of 2022 So Far - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Data stories - The Top 5 Power BI Updates of 2022 So Far - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Data stories - The Top 5 Power BI Updates of 2022 So Far - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Data stories - The $800 Million (USD) acquisition of Streamlit by Snowflake! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Data stories - The $800 Million (USD) acquisition of Streamlit by Snowflake! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Data stories - The $800 Million (USD) acquisition of Streamlit by Snowflake! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Data stories - What’s New in Tableau 2022.1 – Part 1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Data stories - Data visualisation: more than meets the eye - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Data stories - Data visualisation: more than meets the eye - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Data stories - How to use interactive image dashboards in Power BI to gain deep business insights - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Data stories - How Alibaba uses Data Analytics and Insights to improve every Customer’s Shopping Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.whiteboxanalytics.com.au/data-stories/history-shows-markets-rebound-after-a-crisis</loc>
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    <lastmod>2022-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/f69f9d2d-482f-4be2-8a73-60b9e826dc10/AFR+article+snippit.PNG</image:loc>
      <image:title>Data stories - History shows markets rebound after a crisis - The AFR article referenced this table.</image:title>
      <image:caption>The original table from AFR article</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/d0aa82c6-7e69-4937-bc6e-52a13670566d/WBA+markets+rebound+viz.PNG</image:loc>
      <image:title>Data stories - History shows markets rebound after a crisis - To this:</image:title>
      <image:caption>Our version that helps to visualise it</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/000b096c-c115-4451-9e6f-a0a4780065b7/ETL+-+Step+1.PNG</image:loc>
      <image:title>Data stories - History shows markets rebound after a crisis - Make it stand out</image:title>
      <image:caption>A tidier table of date</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/5e1170fd-5c81-4b7b-aea2-5502cf7fadbe/Early+Tableau.PNG</image:loc>
      <image:title>Data stories - History shows markets rebound after a crisis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/0514ba3c-c69e-4c07-8589-9868d5e1add7/ETL+-+Step+2.PNG</image:loc>
      <image:title>Data stories - History shows markets rebound after a crisis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/f4930cd5-e5ed-427f-92b7-006c2baa7338/Viz+-+Step+3.PNG</image:loc>
      <image:title>Data stories - History shows markets rebound after a crisis - Make it stand out</image:title>
      <image:caption>This is what the raw visualisation looks like with too many colours.</image:caption>
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      <image:title>Data stories - Why data analytics partnerships work - our experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Data stories - Why data analytics partnerships work - our experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1634176046318-OQ4RLGI697EYPFP7JI5T/unsplash-image-IgUR1iX0mqM.jpg</image:loc>
      <image:title>Data stories - Why data analytics partnerships work - our experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Data stories - How data discovery can prevent you from falling in the 85% - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1634176046318-OQ4RLGI697EYPFP7JI5T/unsplash-image-IgUR1iX0mqM.jpg</image:loc>
      <image:title>Data stories - How data discovery can prevent you from falling in the 85% - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Data stories - Visually Interactive Chart Cards - Power BI New Features Update - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Data stories - Why a CDP is an investment rather than a cost for your business</image:title>
      <image:caption>[Source]</image:caption>
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      <image:caption>The top 3 horses are key but we’ve lowered the threshold to the top 5.</image:caption>
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      <image:caption>White Box visitors over September and October 2020</image:caption>
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      <image:title>Data stories - Australian Mobility Insights from Covid-19</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1597019399378-73FPDONR2PCUH64S6SZ9/NSW+v+Vic+Case+by+case.png</image:loc>
      <image:title>Data stories - Australian Mobility Insights from Covid-19</image:title>
      <image:caption>NSW (yellow) and Victoria (green) cases.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1596614519300-471B7C40JSA4RMS8IXRM/Retail+compare.png</image:loc>
      <image:title>Data stories - Australian Mobility Insights from Covid-19</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1597194780002-8E3THT63HK5CJEIQY319/Vic+and+NSW+same+graph.png</image:loc>
      <image:title>Data stories - Australian Mobility Insights from Covid-19</image:title>
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    <loc>https://www.whiteboxanalytics.com.au/data-stories/rise-of-soccer-makeovermonday</loc>
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    <priority>0.5</priority>
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    <loc>https://www.whiteboxanalytics.com.au/data-stories/mental-health-makeovermonday</loc>
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    <loc>https://www.whiteboxanalytics.com.au/data-stories/data-silos</loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1594606917500-MXN30YG88SDCBDDZHC7H/Silos</image:loc>
      <image:title>Data stories - Data Silos - What they are, why they're a problem, and what you can do about them.</image:title>
      <image:caption>Aristotle first coined the phrase that the whole is always greater than the sum of the parts. This saying applies to data, and such a synergy cannot be made without de-siloing your data sources.</image:caption>
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    <image:image>
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      <image:title>Data stories - Data Silos - What they are, why they're a problem, and what you can do about them.</image:title>
      <image:caption>The customer journey doesn’t occur in a straight line. Understanding this journey is only possible through an understanding of each touch-point interaction, including offline behaviour.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1594607894155-53KDT4XDBP5IKI4SUHI5/Customer+service</image:loc>
      <image:title>Data stories - Data Silos - What they are, why they're a problem, and what you can do about them.</image:title>
      <image:caption>Integrating data sources allows for the right information to be communicated at the right time, regardless of customer channel of choice.</image:caption>
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    <loc>https://www.whiteboxanalytics.com.au/data-stories/covidandgooglemobilitycasestudy</loc>
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    <lastmod>2020-07-08</lastmod>
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      <image:title>Data stories - Combining Covid &amp;amp; Google Data with Snowflake, Power BI, Excel and Google</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1594167998994-OQN7OHMH2Q7KSZGEXNM3/Excel+capture.JPG</image:loc>
      <image:title>Data stories - Combining Covid &amp;amp; Google Data with Snowflake, Power BI, Excel and Google</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1594168033471-UEI4Q1J1QT5RKTR9MISX/Database+joins.JPG</image:loc>
      <image:title>Data stories - Combining Covid &amp;amp; Google Data with Snowflake, Power BI, Excel and Google</image:title>
      <image:caption>Creating the joins within the model</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1594168404338-T52M3RUJ11SW08UT553K/sporadic+data.JPG</image:loc>
      <image:title>Data stories - Combining Covid &amp;amp; Google Data with Snowflake, Power BI, Excel and Google</image:title>
      <image:caption>Volatile jumps between data points as displayed here were smoothed with the use of a rolling average.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1594168558162-8D11EEQ9X5ZRITFNNN1Q/Smoothed+with+rolling+average.JPG</image:loc>
      <image:title>Data stories - Combining Covid &amp;amp; Google Data with Snowflake, Power BI, Excel and Google</image:title>
      <image:caption>A two week rolling average highlights the trend more clearly.</image:caption>
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    <loc>https://www.whiteboxanalytics.com.au/data-stories/6-years-of-white-boxing</loc>
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    <lastmod>2020-06-30</lastmod>
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      <image:title>Data stories - 6 years of White Boxing - Day one with a make shift desk whilst packing up my flat, as I left for a Bali surf trip and then the UK for 3 months!</image:title>
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      <image:title>Data stories - COVID trend analysis</image:title>
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      <image:title>Data stories - Early Detection of Pre-Seizure using Wearables | Projects</image:title>
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      <image:title>Data stories - Post Pandemic Retail Recovery - will sales volumes return?</image:title>
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      <image:title>Data stories - Post Pandemic Retail Recovery - will sales volumes return?</image:title>
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      <image:title>Data stories - Post Pandemic Retail Recovery - will sales volumes return?</image:title>
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    <loc>https://www.whiteboxanalytics.com.au/data-stories/scraping-data</loc>
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    <lastmod>2020-05-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1588565169061-HXY1XR6B1XX4L1KJP72A/Web+Scrapping+Player+Profile+Information.JPG</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1588566314737-AFMO7YP6U0GKC8LRF9R3/Wikipedia+data+scrape</image:loc>
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    <lastmod>2020-05-05</lastmod>
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    <lastmod>2020-05-04</lastmod>
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    <lastmod>2020-04-29</lastmod>
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      <image:caption>Figure: Year-over-year change in average monthly in-home data usage by device in the United States from January to March 2020, Source(s): comScore; ID 1106821</image:caption>
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      <image:title>Data stories - Experiencing Sydney's COVID-19 Quarantine</image:title>
      <image:caption>COVID-19 impact - Week over week data usage increase on Verizon's network in the United States in March 2020* Source(s): Verizon; ID 1106893</image:caption>
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      <image:title>Data stories - Experiencing Sydney's COVID-19 Quarantine</image:title>
      <image:caption>Figure: Projected coronavirus (COVID-19) impact index by industry and dimension - minor (1) to severe (5) in 2020*, Source(s): Computer Economics; Avasant; ID 1106302</image:caption>
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      <image:title>Data stories - Experiencing Sydney's COVID-19 Quarantine</image:title>
      <image:caption>Figure: Interest in remote working and related search terms in Google in the past 30 days worldwide during the coronavirus (COVID-19) outbreak as of March 2020, by day. Source(s): Google; ID 1105696</image:caption>
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    <loc>https://www.whiteboxanalytics.com.au/data-stories/excel-review</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2020-04-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1587352532879-R9H50TTO4XOZZ81K3PJW/A+lot+of+businesses+simply+have+too+much+data+to+compute+anything+meaningful+from+within+excel</image:loc>
      <image:title>Data stories - Excel review- is it outdated or still in it's glory?</image:title>
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    <priority>0.5</priority>
    <lastmod>2025-09-09</lastmod>
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    <loc>https://www.whiteboxanalytics.com.au/data-stories/yelp-category-success</loc>
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      <image:title>Data stories - Coronavirus US Economic Impact Report - a synopsis</image:title>
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      <image:title>Data stories - Coronavirus US Economic Impact Report - a synopsis</image:title>
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    <loc>https://www.whiteboxanalytics.com.au/data-stories/data-marketing-and-third-party-cookies</loc>
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    <lastmod>2020-04-14</lastmod>
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      <image:caption>Source: https://clearcode.cc/blog/difference-between-first-party-third-party-cookies/</image:caption>
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      <image:caption>https://www.visualcapitalist.com/this-chart-reveals-googles-true-dominance-over-the-web/</image:caption>
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    <lastmod>2020-04-14</lastmod>
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      <image:title>Data stories - Panic Buying - Black Markets, Luxury Pasta and Toilet Paper</image:title>
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      <image:title>Data stories - Flattening the Coronavirus Curve - Spread and Prevention Visualised</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1584396553799-EDWZYTIYSXBZ8U3W7O5R/COVID19.gif</image:loc>
      <image:title>Data stories - Flattening the Coronavirus Curve - Spread and Prevention Visualised</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1584409422357-VKYXBQ6PR5MVFMFB9H94/COVID19_2.gif</image:loc>
      <image:title>Data stories - Flattening the Coronavirus Curve - Spread and Prevention Visualised</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1584409577068-SFVFQ9R9RXWZ8O41FE11/COVID19_3.gif</image:loc>
      <image:title>Data stories - Flattening the Coronavirus Curve - Spread and Prevention Visualised</image:title>
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      <image:title>Data stories - Flattening the Coronavirus Curve - Spread and Prevention Visualised - Looking at China (as at 17th March), the chart at the top right shows the “recovered” are outpacing the “confirmed”.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1584410682671-ZBMU691OD8UQVYUYLBTL/COVID-19+-+US.png</image:loc>
      <image:title>Data stories - Flattening the Coronavirus Curve - Spread and Prevention Visualised - Whereas for the US, we can see incremental day on day “confirmed” growth rates</image:title>
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    <loc>https://www.whiteboxanalytics.com.au/data-stories/carbon-footprint-of-food</loc>
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    <lastmod>2020-03-16</lastmod>
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      <image:title>Data stories - Understanding your data for business success - 5 Reasons Why</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1582678378952-QDZP4DV2ZWCXWPAJKMBD/customers+demand+a+personalised+experience+which+can+only+be+achieved+through+a+strong+understanding+of+data</image:loc>
      <image:title>Data stories - Understanding your data for business success - 5 Reasons Why</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1582678457668-AB6UIVH9AROV5EGJGYUP/Your+data+strategy+can+determine+whether+you+can+beat+your+competitors+now+and+in+the+future</image:loc>
      <image:title>Data stories - Understanding your data for business success - 5 Reasons Why</image:title>
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    <lastmod>2020-03-11</lastmod>
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      <image:title>Data stories - USA and the State of War - Visualisation</image:title>
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    <lastmod>2020-02-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1582766653936-5S2HSPW628LF3YKO7ITU/Changes+in+consumption+of+coal+2020+CHina</image:loc>
      <image:title>Data stories - The Coronavirus and Carbon Emissions</image:title>
      <image:caption>Source: https://www.nytimes.com/2020/02/26/climate/nyt-climate-newsletter-coronavirus.html</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1582766906558-3Y6VR2QMC80SP1ADVK52/Early+stock+price+increases+have+tapered+off+in+the+past+wek</image:loc>
      <image:title>Data stories - The Coronavirus and Carbon Emissions</image:title>
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    <loc>https://www.whiteboxanalytics.com.au/data-stories/review-snowflake</loc>
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    <lastmod>2020-02-20</lastmod>
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      <image:title>Data stories - Why Snowflake is the real power – Snowflake Review</image:title>
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      <image:caption>Snowflake’s architecture is made up of three layers: database storage layer, query/compute layer &amp; cloud services layer.</image:caption>
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      <image:title>Data stories - Online Data Analytics &amp;amp; Science Courses - are they worth it?</image:title>
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      <image:title>Data stories - Online Data Analytics &amp;amp; Science Courses - are they worth it?</image:title>
      <image:caption>Source: IBM</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1580868316119-RUY6Q2HPQFHZRIZZ3JKZ/Data+Courses+Online+-+are+they+worth+it+-+expectations+vs+reality.png</image:loc>
      <image:title>Data stories - Online Data Analytics &amp;amp; Science Courses - are they worth it?</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1580868733082-ESI4V7065TDKAR7TOXY7/Data+Courses+Udemy.JPG</image:loc>
      <image:title>Data stories - Online Data Analytics &amp;amp; Science Courses - are they worth it?</image:title>
      <image:caption>Udemy offer a range of online courses, with discounts almost all year round.</image:caption>
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    <loc>https://www.whiteboxanalytics.com.au/data-stories/coronavirus-live-stats</loc>
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      <image:title>Data stories - The Novel Coronavirus - a Pandemic Disease Visualised</image:title>
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      <image:title>Data stories - The Novel Coronavirus - a Pandemic Disease Visualised</image:title>
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    <lastmod>2020-01-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1568158085571-14BHSXVKRI2A2UKRXRM7/What+is+a+white+box+white+box+data+analytics+sydney</image:loc>
      <image:title>Data stories - What is a White Box?</image:title>
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    <lastmod>2020-02-06</lastmod>
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    <lastmod>2020-01-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1579057256556-1LD9JCB3OAMFI9LZ4RF6/how+data+analysis+developed+into+the+booming+industry+it+is+today</image:loc>
      <image:title>Data stories - The man who got rich on data - years before Google - Article Analysis</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1579058577323-NU87Y50LNHDZS88NIKWF/Data+is+the+new+oil.+But+is+it+really%3F</image:loc>
      <image:title>Data stories - The man who got rich on data - years before Google - Article Analysis</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1579058800268-YKTBU9J79KP4CPJDNG9S/Data+is+much+more+complex+and+is+constantly+being+used+for+different+purposes</image:loc>
      <image:title>Data stories - The man who got rich on data - years before Google - Article Analysis</image:title>
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    <loc>https://www.whiteboxanalytics.com.au/data-stories/linkedin-campaign-analysis</loc>
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    <lastmod>2020-01-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1579051259634-JWGFBZAI2M0SG4QGVCHB/LinkedIn%2Badvertising%2Bcampaign%2Bdata%2Banalysis%2Bmarketing%2Bservices%2Bhow%2Bto</image:loc>
      <image:title>Data stories - How to run a LinkedIn Advertising Campaign - Our Experience</image:title>
      <image:caption>The live campaign featured a carousel of images walking the audience through the analysis and its core findings</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1578546101538-RY62KEHN50KHNDINB8XG/Clicks.png</image:loc>
      <image:title>Data stories - How to run a LinkedIn Advertising Campaign - Our Experience</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1578540472031-GWUHBCDR4JIP85KKMZ96/Cost+Per+Click+LinkedIn+Advertising.png</image:loc>
      <image:title>Data stories - How to run a LinkedIn Advertising Campaign - Our Experience</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1578545797538-PUQ5HYH4A5T02WFKZFQS/Click+through+rate+linkedincampaigns+how+to+data+analysis+advertise</image:loc>
      <image:title>Data stories - How to run a LinkedIn Advertising Campaign - Our Experience</image:title>
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    <loc>https://www.whiteboxanalytics.com.au/data-stories/is-die-hard-a-christmas-movie</loc>
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    <lastmod>2020-01-30</lastmod>
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      <image:title>Data stories - The best Christmas movie</image:title>
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      <image:title>Data stories - The best Christmas movie</image:title>
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      <image:title>Data stories - The best Christmas movie</image:title>
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      <image:title>Data stories - The best Christmas movie</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1576681969149-X1ZFT2WT85UQAYR32V72/image-asset.jpeg</image:loc>
      <image:title>Data stories - The best Christmas movie</image:title>
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    <loc>https://www.whiteboxanalytics.com.au/data-stories/deep-learning-and-climate-change</loc>
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    <lastmod>2020-01-30</lastmod>
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      <image:title>Data stories - Deep Learning and Climate Change | Article Analysis</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1576024500888-X8C9GJFOKW6QKWRYRF3R/climate+change+ai+machine+learning+neural+networks+data+analysis</image:loc>
      <image:title>Data stories - Deep Learning and Climate Change | Article Analysis</image:title>
      <image:caption>Figure 1: a NAS, or Neural Architecture Search model, can take thousands of hours to train but most businesses don’t need models as complex as these.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1576023713921-VMVLOIYEF047GGEEDUGJ/carbon+outputs+climate+change+neural+networks+ai</image:loc>
      <image:title>Data stories - Deep Learning and Climate Change | Article Analysis</image:title>
      <image:caption>Figure 2: it is worthy of mentioning, when contextualised, training neural architecture search models can omit 4x more carbon that an average car over its entire lifetime</image:caption>
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    <loc>https://www.whiteboxanalytics.com.au/data-stories/climate-change-appeal</loc>
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    <lastmod>2020-01-30</lastmod>
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      <image:title>Data stories - Scientist Climate Change Appeal | Article Analysis</image:title>
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      <image:title>Data stories - Scientist Climate Change Appeal | Article Analysis</image:title>
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    <loc>https://www.whiteboxanalytics.com.au/data-stories/impacts-of-sydneys-lock-out-laws</loc>
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    <lastmod>2020-01-30</lastmod>
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      <image:title>Data stories - Sydney lock-out laws - Data analysis</image:title>
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      <image:title>Data stories - Sydney lock-out laws - Data analysis</image:title>
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      <image:title>Data stories - Sydney lock-out laws - Data analysis</image:title>
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      <image:title>Data stories - Sydney lock-out laws - Data analysis</image:title>
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      <image:title>Data stories - Sydney lock-out laws - Data analysis</image:title>
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      <image:title>Data stories - Sydney lock-out laws - Data analysis</image:title>
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      <image:title>Data stories - Sydney lock-out laws - Data analysis</image:title>
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      <image:title>Data stories - Sydney lock-out laws - Data analysis</image:title>
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      <image:title>Data stories - Sydney lock-out laws - Data analysis</image:title>
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    <loc>https://www.whiteboxanalytics.com.au/data-stories/sydney-lock-out-laws-interactive-map</loc>
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    <lastmod>2020-01-30</lastmod>
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      <image:title>Data stories - Technology &amp;amp; the NHS</image:title>
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    <image:image>
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    </image:image>
    <image:image>
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      <image:title>Customer Success - Keeping control of projects</image:title>
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    <image:image>
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      <image:title>Customer Success - Leveraging enterprise tools</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674513766511-4VI9DPDQI37Q7AQ0NKZQ/image-asset.png</image:loc>
      <image:title>Customer Success - Making sense of mixed data</image:title>
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    <image:image>
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      <image:title>Customer Success - Uncovering survey insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740617114-PBR2TL0WAQCI9F8KKSH3/Case+study+-++Churn.png</image:loc>
      <image:title>Customer Success - Customer retention</image:title>
      <image:caption>A leading Australian telco were undertaking a raft of customer retention initiatives and engaged White Box to build a predictive model to evaluate the churn risk posed by its customer base.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656743495485-IUQ9H9QJ7DUMZ8VE6XW2/Case+study+data+science+driven+results.png</image:loc>
      <image:title>Customer Success - Data science driven insights</image:title>
      <image:caption>A large media company was struggling to understand the impact of their email comms - what is the optimal email frequency and mix for increasing engagement but keeping unsubscribes to a minimum?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740658356-KOEUWPRN008P1U2LGTCI/Case+study+-+Customer+Segmentation+V2.png</image:loc>
      <image:title>Customer Success - Behavioural segmentation</image:title>
      <image:caption>Our client wanted to identify the key customer segments across their brands so they could cater to different parts of the market, in different locations, with unique products and varied pricing models to retain the highest value customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740689888-IK5SUKFUFM0EIVYWRT2I/Case+study+IPA.png</image:loc>
      <image:title>Customer Success - Data driven segmentation</image:title>
      <image:caption>The Institute of Public Accountants (IPA) wanted to develop a strategy to transition more accounting students from passive to active membership, repositioning IPA as a valued component of their professional career development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740630319-A24TOPV7QODDOJ3KJAD5/Case+study+-+Byron+Bay.png</image:loc>
      <image:title>Customer Success - Insights</image:title>
      <image:caption>We worked on a fascinating project with Bay FM in order to understand their subscriber base to improve revenues and the retention of subscribers into the future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740637970-FQKXHIYYUB3OGCYAR2MZ/Case+study+-+COVID.png</image:loc>
      <image:title>Customer Success - Covid 19</image:title>
      <image:caption>With the world falling into the grips of a pandemic, we as data enthusiasts took to the open source data available and kept up to date with our own analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740672508-API3DM5N9OASIRZVYCRR/Case+study+-+Drivers+crash+stats.png</image:loc>
      <image:title>Customer Success - Driver crash statistics</image:title>
      <image:caption>Here we showcase Australian road statistics involving crashes and fatalities as a way of showing the capabilities of Tableau’s visualisation tool.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1682322707678-MXPS6DI9NAZA3ODQPMXC/gimmie_thumbnail.png</image:loc>
      <image:title>Customer Success - Challenging convention</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914072-C4DAE6GDM2GECGQBDMPY/pgmg-thumbnail.png</image:loc>
      <image:title>Customer Success - Motivating sales teams with data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002911648-OQNEE00DRBGELD8W9TI5/interactive-image-thumbnail.png</image:loc>
      <image:title>Customer Success - Bringing imagery to life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002912278-G3L5CNBOSXG6XQLVXH7I/kip-mcgrath-thumbnail.png</image:loc>
      <image:title>Customer Success - Flexible cuts of data on demand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914683-NY073XU6WUUXE3VTFYYP/regional-australia-institute-thumbnail.png</image:loc>
      <image:title>Customer Success - Presenting with style to the public</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/case-studies</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740680764-M1SEYM5KUZSDXYWEW0XV/Case+study+-+Project+Management.png</image:loc>
      <image:title>Case Studies - Project management</image:title>
      <image:caption>Our client had a number of high quality sources but no way of tapping into this data in real-time, and by the time they could visualise it, budgets may have already been exceeded past key thresholds, leaving some projects in a loss.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740680764-M1SEYM5KUZSDXYWEW0XV/Case+study+-+Project+Management.png</image:loc>
      <image:title>Case Studies - Project management</image:title>
      <image:caption>Our client had a number of high quality sources but no way of tapping into this data in real-time, and by the time they could visualise it, budgets may have already been exceeded past key thresholds, leaving some projects in a loss.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1683273115181-7F4OM2EX6LZASUZZI9M7/image-asset.png</image:loc>
      <image:title>Case Studies - Keeping control of projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674560473244-4J9F8SA5REHVERBT0GHN/image-asset.png</image:loc>
      <image:title>Case Studies - Leveraging enterprise tools</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674513766511-4VI9DPDQI37Q7AQ0NKZQ/image-asset.png</image:loc>
      <image:title>Case Studies - Making sense of mixed data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674542685813-Y7EJVXVYBJ9NZX1KF9MZ/image-asset.png</image:loc>
      <image:title>Case Studies - Uncovering survey insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740617114-PBR2TL0WAQCI9F8KKSH3/Case+study+-++Churn.png</image:loc>
      <image:title>Case Studies - Customer retention</image:title>
      <image:caption>A leading Australian telco were undertaking a raft of customer retention initiatives and engaged White Box to build a predictive model to evaluate the churn risk posed by its customer base.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656743495485-IUQ9H9QJ7DUMZ8VE6XW2/Case+study+data+science+driven+results.png</image:loc>
      <image:title>Case Studies - Data science driven insights</image:title>
      <image:caption>A large media company was struggling to understand the impact of their email comms - what is the optimal email frequency and mix for increasing engagement but keeping unsubscribes to a minimum?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740658356-KOEUWPRN008P1U2LGTCI/Case+study+-+Customer+Segmentation+V2.png</image:loc>
      <image:title>Case Studies - Behavioural segmentation</image:title>
      <image:caption>Our client wanted to identify the key customer segments across their brands so they could cater to different parts of the market, in different locations, with unique products and varied pricing models to retain the highest value customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740689888-IK5SUKFUFM0EIVYWRT2I/Case+study+IPA.png</image:loc>
      <image:title>Case Studies - Data driven segmentation</image:title>
      <image:caption>The Institute of Public Accountants (IPA) wanted to develop a strategy to transition more accounting students from passive to active membership, repositioning IPA as a valued component of their professional career development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740630319-A24TOPV7QODDOJ3KJAD5/Case+study+-+Byron+Bay.png</image:loc>
      <image:title>Case Studies - Insights</image:title>
      <image:caption>We worked on a fascinating project with Bay FM in order to understand their subscriber base to improve revenues and the retention of subscribers into the future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740637970-FQKXHIYYUB3OGCYAR2MZ/Case+study+-+COVID.png</image:loc>
      <image:title>Case Studies - Covid 19</image:title>
      <image:caption>With the world falling into the grips of a pandemic, we as data enthusiasts took to the open source data available and kept up to date with our own analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740672508-API3DM5N9OASIRZVYCRR/Case+study+-+Drivers+crash+stats.png</image:loc>
      <image:title>Case Studies - Driver crash statistics</image:title>
      <image:caption>Here we showcase Australian road statistics involving crashes and fatalities as a way of showing the capabilities of Tableau’s visualisation tool.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1682322707678-MXPS6DI9NAZA3ODQPMXC/gimmie_thumbnail.png</image:loc>
      <image:title>Case Studies - Challenging convention</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914072-C4DAE6GDM2GECGQBDMPY/pgmg-thumbnail.png</image:loc>
      <image:title>Case Studies - Motivating sales teams with data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002911648-OQNEE00DRBGELD8W9TI5/interactive-image-thumbnail.png</image:loc>
      <image:title>Case Studies - Bringing imagery to life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002912278-G3L5CNBOSXG6XQLVXH7I/kip-mcgrath-thumbnail.png</image:loc>
      <image:title>Case Studies - Flexible cuts of data on demand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914683-NY073XU6WUUXE3VTFYYP/regional-australia-institute-thumbnail.png</image:loc>
      <image:title>Case Studies - Presenting with style to the public</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/about-us</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-07-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/22fa1c14-f104-4a53-9aed-9534366c464e/1-hero-main-iStock-2199133453.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/dcf11c69-18af-41bb-9e6a-dfd5c30a764b/bi-tools-logos.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/dcada4ce-34e6-478b-97c5-56c6bb8c4eea/action-collaborate-iStock-1331350009.jpg</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/testimonials</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1670827189235-8AB15SL7ILEF4DM20A8K/image-asset.png</image:loc>
      <image:title>Testimonials</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1670827189235-8AB15SL7ILEF4DM20A8K/image-asset.png</image:loc>
      <image:title>Testimonials</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1671139278308-K1DF35T6XLV76WQBBXVJ/amaysim.png</image:loc>
      <image:title>Testimonials</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1671139286576-1HZ5LV5SWJCVNWM7J5TO/PGMG.png</image:loc>
      <image:title>Testimonials</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1671139282671-6O2V6ZYBTGPAPPDU5JSW/Gimmie.png</image:loc>
      <image:title>Testimonials</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1671139283348-BIC453V5HXJLWYN8JMO3/BRP.png</image:loc>
      <image:title>Testimonials</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1671139285439-3DK14X6AL2KWV1RBKE4I/Open4.png</image:loc>
      <image:title>Testimonials</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1671139279463-RGQGZ0JWXLPQIWOI0X99/ANZPAA.png</image:loc>
      <image:title>Testimonials</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/imdb-tv-shows</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1671411137524-FUZ8SFKLIGRK1EMNKQU5/The+Boys.png</image:loc>
      <image:title>IMDB tv shows - The Boys</image:title>
      <image:caption>A group of vigilantes set out to take down corrupt superheroes who abuse their superpowers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1671411137524-FUZ8SFKLIGRK1EMNKQU5/The+Boys.png</image:loc>
      <image:title>IMDB tv shows - The Boys</image:title>
      <image:caption>A group of vigilantes set out to take down corrupt superheroes who abuse their superpowers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1671411130336-LAAT3LL9EPZO0P43RBVM/Invincible.png</image:loc>
      <image:title>IMDB tv shows - Invincible</image:title>
      <image:caption>An adult animated series based on the Skybound/Image comic about a teenager whose father is the most powerful superhero on the planet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1671411134652-91F7G3GCWYO8IESKSC3U/Manalorian.png</image:loc>
      <image:title>IMDB tv shows - The Mandalorian</image:title>
      <image:caption>The travels of a lone bounty hunter in the outer reaches of the galaxy, far from the authority of the New Republic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1671411058664-0DTY3QT7JVB0RR0R3IKQ/image-asset.png</image:loc>
      <image:title>IMDB tv shows - Arcane</image:title>
      <image:caption>Set in utopian Piltover and the oppressed underground of Zaun, the story follows the origins of two iconic League champions-and the power that will tear them apart.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1671411120245-RBCT18BB5HJ2AZOBV66Q/Aspirants.png</image:loc>
      <image:title>IMDB tv shows - Aspirants</image:title>
      <image:caption>It is the story of the journey of three UPSC (public service competitive exams in India) aspirants and their friendship against all odds.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1671411127463-QI5LMEZ3AINJS66TAIRN/Dhindora.png</image:loc>
      <image:title>IMDB tv shows - Dhindora</image:title>
      <image:caption>It revolves around Bhuvan and his family's everyday lives, when an unexpected purchase leads to a series of events and depicts every common man's larger than life dreams.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/microsoft-power-bi-consultant</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/442705bc-e462-4d79-b59b-53bd65392e8d/1-hero-main-iStock-2199133453.jpg</image:loc>
      <image:title>MS Power BI landing page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/425a1ffc-bc23-44f7-9a76-901d7ebcf898/power-bi-logo.png</image:loc>
      <image:title>MS Power BI landing page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/b5dfef47-6e31-45ac-9948-8e648ba36afc/action-collaborate-iStock-1331350009.jpg</image:loc>
      <image:title>MS Power BI landing page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/tableau-consultant</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/a4a1d30a-d126-471a-a73e-7ff1552b7b9a/1-hero-main-iStock-2199133453.jpg</image:loc>
      <image:title>Tableau landing page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/2c2d8f69-7749-45a6-8365-a3271825091c/tableau-logo.png</image:loc>
      <image:title>Tableau landing page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/66f2bf1c-ef6d-4762-9b18-69743deb4c6c/action-collaborate-iStock-1331350009.jpg</image:loc>
      <image:title>Tableau landing page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/viz-tips-gallery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674502219634-ZSE1G1I1A8MHJSS4BR1R/image-asset.png</image:loc>
      <image:title>Viz tips gallery - Set your goals</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674502219634-ZSE1G1I1A8MHJSS4BR1R/image-asset.png</image:loc>
      <image:title>Viz tips gallery - Set your goals</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1676499963700-KQVZ7EQ8LLF7LY88IKZO/clutter.png</image:loc>
      <image:title>Viz tips gallery - Clear the clutter</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1678706861786-U29R6HEUZXJHMYE4GEHO/rainbow.png</image:loc>
      <image:title>Viz tips gallery - Cool, calm, colour</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1681995443524-0LX8XXB4OSHY6WMMU767/style.png</image:loc>
      <image:title>Viz tips gallery - Mix styles wisely</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1684962680572-G50QZLRWSSWQNVS85P75/storytelling.png</image:loc>
      <image:title>Viz tips gallery - Tell the story, quickly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1687746152571-YUZJUNNSWZMNQQZZOQ3V/knife.png</image:loc>
      <image:title>Viz tips gallery - Look sharp</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1690512443889-VWWSX7USHR00FXGDK1P5/frames.png</image:loc>
      <image:title>Viz tips gallery - Picture this</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1692792511141-9L9DYDMIP5ASSQ9E4J66/pie.png</image:loc>
      <image:title>Viz tips gallery - The life of pie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1702940570807-UIJ7MF3LWTY9762J1CHA/slice+and+dice.png</image:loc>
      <image:title>Viz tips gallery - Slicing and dicing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1702940593134-HMYSWO7S8M28JEIYGJ1F/tips.png</image:loc>
      <image:title>Viz tips gallery - Leave a tip</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1702940611474-GCHPKW5NW8AKJBCT3EWL/fast_lane.png</image:loc>
      <image:title>Viz tips gallery - The fast lane</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1702940638062-AW0WP43BCKWW8NMGEQLR/revise.png</image:loc>
      <image:title>Viz tips gallery - Review and revisualise</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/client-logos</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1750590999125-C21AI0IKGQOR4OGYFKTL/mulpha.png</image:loc>
      <image:title>Client logos - Mulpha</image:title>
      <image:caption>“We engaged White Box to streamline our data flows with Azure Data Factory and MSSQL Server, resulting in a Power BI dashboard that provides responsiveness, timeliness and accuracy not previously available.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1750590999125-C21AI0IKGQOR4OGYFKTL/mulpha.png</image:loc>
      <image:title>Client logos - Mulpha</image:title>
      <image:caption>“We engaged White Box to streamline our data flows with Azure Data Factory and MSSQL Server, resulting in a Power BI dashboard that provides responsiveness, timeliness and accuracy not previously available.”</image:caption>
    </image:image>
    <image:image>
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      <image:caption>“Previously we could only make intuitive connections between key metrics. White Box built a dynamic scatter plot that enabled us to test a multitude of views, see clusters of activity, and quickly interpret situations requiring action.”</image:caption>
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      <image:title>Client logos - BRP</image:title>
      <image:caption>"We engaged White Box to help us elevate our key reporting suite. They were able to bring a number of efficiencies while preparing us for future improvements. We look forward to working with them again."</image:caption>
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      <image:caption>"We used to spend hours compiling data for basic Excel reports. White Box turned those elaborate processes into a polished Power BI dashboard that has freed time for more valuable initiatives."</image:caption>
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  <url>
    <loc>https://www.whiteboxanalytics.com.au/covid19</loc>
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    <lastmod>2022-07-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1593129526602-OXZSSV0CFC8GAAY8EJHI/Coivd+Trend+analysis+using+mobility+data.JPG</image:loc>
      <image:title>COVID-19</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1593129555875-16DHO23SPV8KWCM4EFWX/Coivd+Trend+analysis+using+mobility+data+-+Rising+cases.JPG</image:loc>
      <image:title>COVID-19</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1592462856378-ZDZBHR2FNVH2IGEKPSLZ/COVID_18th_June_annotation.gif</image:loc>
      <image:title>COVID-19 - The last 2.5 months of COVID in 30 seconds</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1588572422973-A0CTPVFA9JVHITUX36K8/Australia+focus+-+May.png</image:loc>
      <image:title>COVID-19</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1588572687427-0E2UM1F4OCBEKN7WJOKY/UK+focus+-+May.png</image:loc>
      <image:title>COVID-19</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1588572832649-WLB8BGZU4WV3IYABM4DW/Country+comparison.png</image:loc>
      <image:title>COVID-19</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1587103301771-5AVOSYJE7BKDQCFARTBR/COVID+15th+April.gif</image:loc>
      <image:title>COVID-19</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1585526936970-KCZRCQ2W21PUS98VFAC2/Sweden+-+Comfirmed.png</image:loc>
      <image:title>COVID-19</image:title>
      <image:caption>Confirmed cases growth since 100th case</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1585526946340-K6BVX1DBGTPASDXIS14X/Sweden+-+Deaths.png</image:loc>
      <image:title>COVID-19</image:title>
      <image:caption>Deaths since 1st case</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1585527168451-AA6DVMCG3DKB65HMDACQ/Sweden+-+Focus+table.png</image:loc>
      <image:title>COVID-19</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1585529676981-AWLR74WC2VBFHBZ1VKWM/UK+focus.png</image:loc>
      <image:title>COVID-19</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1585529692350-3G97C4T27XQNRTZEUW6N/Australia+focus.png</image:loc>
      <image:title>COVID-19</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1585041870407-LLWBM55QM7912TWMZZN7/AFR+magic+6.png</image:loc>
      <image:title>COVID-19</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1584943939754-L7Q1WSHPO81N7A0W2O41/Confirmed+per+100k+of+population.png</image:loc>
      <image:title>COVID-19</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740680764-M1SEYM5KUZSDXYWEW0XV/Case+study+-+Project+Management.png</image:loc>
      <image:title>COVID-19 - Project management</image:title>
      <image:caption>Our client had a number of high quality sources but no way of tapping into this data in real-time, and by the time they could visualise it, budgets may have already been exceeded past key thresholds, leaving some projects in a loss.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1683273115181-7F4OM2EX6LZASUZZI9M7/image-asset.png</image:loc>
      <image:title>COVID-19 - Keeping control of projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674560473244-4J9F8SA5REHVERBT0GHN/image-asset.png</image:loc>
      <image:title>COVID-19 - Leveraging enterprise tools</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674513766511-4VI9DPDQI37Q7AQ0NKZQ/image-asset.png</image:loc>
      <image:title>COVID-19 - Making sense of mixed data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674542685813-Y7EJVXVYBJ9NZX1KF9MZ/image-asset.png</image:loc>
      <image:title>COVID-19 - Uncovering survey insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740617114-PBR2TL0WAQCI9F8KKSH3/Case+study+-++Churn.png</image:loc>
      <image:title>COVID-19 - Customer retention</image:title>
      <image:caption>A leading Australian telco were undertaking a raft of customer retention initiatives and engaged White Box to build a predictive model to evaluate the churn risk posed by its customer base.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656743495485-IUQ9H9QJ7DUMZ8VE6XW2/Case+study+data+science+driven+results.png</image:loc>
      <image:title>COVID-19 - Data science driven insights</image:title>
      <image:caption>A large media company was struggling to understand the impact of their email comms - what is the optimal email frequency and mix for increasing engagement but keeping unsubscribes to a minimum?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740658356-KOEUWPRN008P1U2LGTCI/Case+study+-+Customer+Segmentation+V2.png</image:loc>
      <image:title>COVID-19 - Behavioural segmentation</image:title>
      <image:caption>Our client wanted to identify the key customer segments across their brands so they could cater to different parts of the market, in different locations, with unique products and varied pricing models to retain the highest value customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740689888-IK5SUKFUFM0EIVYWRT2I/Case+study+IPA.png</image:loc>
      <image:title>COVID-19 - Data driven segmentation</image:title>
      <image:caption>The Institute of Public Accountants (IPA) wanted to develop a strategy to transition more accounting students from passive to active membership, repositioning IPA as a valued component of their professional career development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740630319-A24TOPV7QODDOJ3KJAD5/Case+study+-+Byron+Bay.png</image:loc>
      <image:title>COVID-19 - Insights</image:title>
      <image:caption>We worked on a fascinating project with Bay FM in order to understand their subscriber base to improve revenues and the retention of subscribers into the future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740637970-FQKXHIYYUB3OGCYAR2MZ/Case+study+-+COVID.png</image:loc>
      <image:title>COVID-19 - Covid 19</image:title>
      <image:caption>With the world falling into the grips of a pandemic, we as data enthusiasts took to the open source data available and kept up to date with our own analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740672508-API3DM5N9OASIRZVYCRR/Case+study+-+Drivers+crash+stats.png</image:loc>
      <image:title>COVID-19 - Driver crash statistics</image:title>
      <image:caption>Here we showcase Australian road statistics involving crashes and fatalities as a way of showing the capabilities of Tableau’s visualisation tool.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1682322707678-MXPS6DI9NAZA3ODQPMXC/gimmie_thumbnail.png</image:loc>
      <image:title>COVID-19 - Challenging convention</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914072-C4DAE6GDM2GECGQBDMPY/pgmg-thumbnail.png</image:loc>
      <image:title>COVID-19 - Motivating sales teams with data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002911648-OQNEE00DRBGELD8W9TI5/interactive-image-thumbnail.png</image:loc>
      <image:title>COVID-19 - Bringing imagery to life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002912278-G3L5CNBOSXG6XQLVXH7I/kip-mcgrath-thumbnail.png</image:loc>
      <image:title>COVID-19 - Flexible cuts of data on demand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914683-NY073XU6WUUXE3VTFYYP/regional-australia-institute-thumbnail.png</image:loc>
      <image:title>COVID-19 - Presenting with style to the public</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/understanding-your-best-customers-workshop</loc>
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    <lastmod>2020-10-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1600057734780-KZ6J53X7XFYOR4METG3N/Workshop+1+black.JPG</image:loc>
      <image:title>Understanding Best Customers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1600818596100-2FLSBYMFX9P44RORP9ZW/SBC_Logo_RGB_900px.jpg</image:loc>
      <image:title>Understanding Best Customers</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/more-of-the-best-customers</loc>
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    <lastmod>2020-10-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1600072363129-5WJ8HIBISUNELNGG42FY/workshop+3.JPG</image:loc>
      <image:title>Data into Insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1600819043694-C3Q6IJ77MS7NTM2I2R0T/SBC_Logo_RGB_900px.jpg</image:loc>
      <image:title>Data into Insights</image:title>
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  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/single-customer-voice-workshop</loc>
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    <lastmod>2020-10-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1600072671505-OOCXCKTMA63LDF3DWLCZ/workshop+6.JPG</image:loc>
      <image:title>Aligning Teams to Speak with a Single Customer Voice - Workshop</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1600819553766-T1JDO329BKSRDMIVRGQL/SBC_Logo_RGB_900px.jpg</image:loc>
      <image:title>Aligning Teams to Speak with a Single Customer Voice - Workshop</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/single-customer-view-workshop</loc>
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    <lastmod>2020-10-12</lastmod>
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      <image:title>Single Customer View - Workshop</image:title>
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      <image:title>Single Customer View - Workshop</image:title>
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    <lastmod>2020-10-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1600072595523-SSKYP0PJMK1RWKTU51KD/workshop+5.JPG</image:loc>
      <image:title>Engaging Customers to Create Value - Workshop</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1600819384130-PIJXLLXE1ZFW4VJNE1LG/SBC_Logo_RGB_900px.jpg</image:loc>
      <image:title>Engaging Customers to Create Value - Workshop</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/understanding-best-customers</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-10-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1600072203142-4PN8SG25FMOJRTHWVQIN/workshop+2+black.JPG</image:loc>
      <image:title>How do we attract more of the best customers - Workshop</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1600818792104-5VRPBXUFWC88SXWBHPB2/SBC_Logo_RGB_900px.jpg</image:loc>
      <image:title>How do we attract more of the best customers - Workshop</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/crm-casestudy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1602636611325-F2R4P64U3XVDX3MXJD27/Sorting+1.JPG</image:loc>
      <image:title>CRM Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1602636629272-0AU4N77UIEBNCSCO1YRS/Sorting+2.JPG</image:loc>
      <image:title>CRM Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1602637477662-PFKVPVNB4WDIBMWRXKRA/Solutions+used.png</image:loc>
      <image:title>CRM Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1602637733718-B3DBIYY8HG13BRK97DUV/NEat+dataset.JPG</image:loc>
      <image:title>CRM Campaign</image:title>
      <image:caption>The usefulness of high quality data is defined by the structure, or architecture, it exists in.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1602638211299-XBDI8VPKGAXXP4TMOQ5U/Segmentation+%283%29.png</image:loc>
      <image:title>CRM Campaign</image:title>
      <image:caption>Segmentation is the key to building personalised campaigns that cut through to your target audience. Without it, you will struggle to show empathy to and understanding of your prospects and their problems.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1602638869289-JN6LEDCIA301KXNOM2W9/Email+example.JPG</image:loc>
      <image:title>CRM Campaign</image:title>
      <image:caption>An example of a preview of the introduction of one of the emails we sent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1602639546591-26L7SPZWY2X79AHNS1KK/Page+views+GA.JPG</image:loc>
      <image:title>CRM Campaign</image:title>
      <image:caption>Power BI Consultant landing page views.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740680764-M1SEYM5KUZSDXYWEW0XV/Case+study+-+Project+Management.png</image:loc>
      <image:title>CRM Campaign - Project management</image:title>
      <image:caption>Our client had a number of high quality sources but no way of tapping into this data in real-time, and by the time they could visualise it, budgets may have already been exceeded past key thresholds, leaving some projects in a loss.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1683273115181-7F4OM2EX6LZASUZZI9M7/image-asset.png</image:loc>
      <image:title>CRM Campaign - Keeping control of projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674560473244-4J9F8SA5REHVERBT0GHN/image-asset.png</image:loc>
      <image:title>CRM Campaign - Leveraging enterprise tools</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674513766511-4VI9DPDQI37Q7AQ0NKZQ/image-asset.png</image:loc>
      <image:title>CRM Campaign - Making sense of mixed data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674542685813-Y7EJVXVYBJ9NZX1KF9MZ/image-asset.png</image:loc>
      <image:title>CRM Campaign - Uncovering survey insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740617114-PBR2TL0WAQCI9F8KKSH3/Case+study+-++Churn.png</image:loc>
      <image:title>CRM Campaign - Customer retention</image:title>
      <image:caption>A leading Australian telco were undertaking a raft of customer retention initiatives and engaged White Box to build a predictive model to evaluate the churn risk posed by its customer base.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656743495485-IUQ9H9QJ7DUMZ8VE6XW2/Case+study+data+science+driven+results.png</image:loc>
      <image:title>CRM Campaign - Data science driven insights</image:title>
      <image:caption>A large media company was struggling to understand the impact of their email comms - what is the optimal email frequency and mix for increasing engagement but keeping unsubscribes to a minimum?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740658356-KOEUWPRN008P1U2LGTCI/Case+study+-+Customer+Segmentation+V2.png</image:loc>
      <image:title>CRM Campaign - Behavioural segmentation</image:title>
      <image:caption>Our client wanted to identify the key customer segments across their brands so they could cater to different parts of the market, in different locations, with unique products and varied pricing models to retain the highest value customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740689888-IK5SUKFUFM0EIVYWRT2I/Case+study+IPA.png</image:loc>
      <image:title>CRM Campaign - Data driven segmentation</image:title>
      <image:caption>The Institute of Public Accountants (IPA) wanted to develop a strategy to transition more accounting students from passive to active membership, repositioning IPA as a valued component of their professional career development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740630319-A24TOPV7QODDOJ3KJAD5/Case+study+-+Byron+Bay.png</image:loc>
      <image:title>CRM Campaign - Insights</image:title>
      <image:caption>We worked on a fascinating project with Bay FM in order to understand their subscriber base to improve revenues and the retention of subscribers into the future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740637970-FQKXHIYYUB3OGCYAR2MZ/Case+study+-+COVID.png</image:loc>
      <image:title>CRM Campaign - Covid 19</image:title>
      <image:caption>With the world falling into the grips of a pandemic, we as data enthusiasts took to the open source data available and kept up to date with our own analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740672508-API3DM5N9OASIRZVYCRR/Case+study+-+Drivers+crash+stats.png</image:loc>
      <image:title>CRM Campaign - Driver crash statistics</image:title>
      <image:caption>Here we showcase Australian road statistics involving crashes and fatalities as a way of showing the capabilities of Tableau’s visualisation tool.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1682322707678-MXPS6DI9NAZA3ODQPMXC/gimmie_thumbnail.png</image:loc>
      <image:title>CRM Campaign - Challenging convention</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914072-C4DAE6GDM2GECGQBDMPY/pgmg-thumbnail.png</image:loc>
      <image:title>CRM Campaign - Motivating sales teams with data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002911648-OQNEE00DRBGELD8W9TI5/interactive-image-thumbnail.png</image:loc>
      <image:title>CRM Campaign - Bringing imagery to life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002912278-G3L5CNBOSXG6XQLVXH7I/kip-mcgrath-thumbnail.png</image:loc>
      <image:title>CRM Campaign - Flexible cuts of data on demand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914683-NY073XU6WUUXE3VTFYYP/regional-australia-institute-thumbnail.png</image:loc>
      <image:title>CRM Campaign - Presenting with style to the public</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/melbourne-cup-mobile</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-10-31</lastmod>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/customer-retention-modelling</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/9a9561e3-9a0d-4f87-b900-233e02c701ac/DATA+SCIENCE+HERO.jpg</image:loc>
      <image:title>Customer Retention Modelling - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1611710046084-KT4MNX0WTL1M0RVDM01W/Churn+methodology.JPG</image:loc>
      <image:title>Customer Retention Modelling</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1611714132530-XDAZ0SH8WK29CX49QVML/churn+definition.JPG</image:loc>
      <image:title>Customer Retention Modelling</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1611714605968-NAG8REMXOSOXT7G6HCRS/features+for+churn+model.JPG</image:loc>
      <image:title>Customer Retention Modelling</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1611715608272-3V0XPZP5MW2QDQZBIYGP/Predictive+ability+of+churn+models.JPG</image:loc>
      <image:title>Customer Retention Modelling</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1611727546132-2G0O9RUOZM3VNOOAVVQH/average+predicted+churn.JPG</image:loc>
      <image:title>Customer Retention Modelling</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740680764-M1SEYM5KUZSDXYWEW0XV/Case+study+-+Project+Management.png</image:loc>
      <image:title>Customer Retention Modelling - Project management</image:title>
      <image:caption>Our client had a number of high quality sources but no way of tapping into this data in real-time, and by the time they could visualise it, budgets may have already been exceeded past key thresholds, leaving some projects in a loss.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1683273115181-7F4OM2EX6LZASUZZI9M7/image-asset.png</image:loc>
      <image:title>Customer Retention Modelling - Keeping control of projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674560473244-4J9F8SA5REHVERBT0GHN/image-asset.png</image:loc>
      <image:title>Customer Retention Modelling - Leveraging enterprise tools</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674513766511-4VI9DPDQI37Q7AQ0NKZQ/image-asset.png</image:loc>
      <image:title>Customer Retention Modelling - Making sense of mixed data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674542685813-Y7EJVXVYBJ9NZX1KF9MZ/image-asset.png</image:loc>
      <image:title>Customer Retention Modelling - Uncovering survey insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740617114-PBR2TL0WAQCI9F8KKSH3/Case+study+-++Churn.png</image:loc>
      <image:title>Customer Retention Modelling - Customer retention</image:title>
      <image:caption>A leading Australian telco were undertaking a raft of customer retention initiatives and engaged White Box to build a predictive model to evaluate the churn risk posed by its customer base.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656743495485-IUQ9H9QJ7DUMZ8VE6XW2/Case+study+data+science+driven+results.png</image:loc>
      <image:title>Customer Retention Modelling - Data science driven insights</image:title>
      <image:caption>A large media company was struggling to understand the impact of their email comms - what is the optimal email frequency and mix for increasing engagement but keeping unsubscribes to a minimum?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740658356-KOEUWPRN008P1U2LGTCI/Case+study+-+Customer+Segmentation+V2.png</image:loc>
      <image:title>Customer Retention Modelling - Behavioural segmentation</image:title>
      <image:caption>Our client wanted to identify the key customer segments across their brands so they could cater to different parts of the market, in different locations, with unique products and varied pricing models to retain the highest value customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740689888-IK5SUKFUFM0EIVYWRT2I/Case+study+IPA.png</image:loc>
      <image:title>Customer Retention Modelling - Data driven segmentation</image:title>
      <image:caption>The Institute of Public Accountants (IPA) wanted to develop a strategy to transition more accounting students from passive to active membership, repositioning IPA as a valued component of their professional career development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740630319-A24TOPV7QODDOJ3KJAD5/Case+study+-+Byron+Bay.png</image:loc>
      <image:title>Customer Retention Modelling - Insights</image:title>
      <image:caption>We worked on a fascinating project with Bay FM in order to understand their subscriber base to improve revenues and the retention of subscribers into the future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740637970-FQKXHIYYUB3OGCYAR2MZ/Case+study+-+COVID.png</image:loc>
      <image:title>Customer Retention Modelling - Covid 19</image:title>
      <image:caption>With the world falling into the grips of a pandemic, we as data enthusiasts took to the open source data available and kept up to date with our own analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740672508-API3DM5N9OASIRZVYCRR/Case+study+-+Drivers+crash+stats.png</image:loc>
      <image:title>Customer Retention Modelling - Driver crash statistics</image:title>
      <image:caption>Here we showcase Australian road statistics involving crashes and fatalities as a way of showing the capabilities of Tableau’s visualisation tool.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1682322707678-MXPS6DI9NAZA3ODQPMXC/gimmie_thumbnail.png</image:loc>
      <image:title>Customer Retention Modelling - Challenging convention</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914072-C4DAE6GDM2GECGQBDMPY/pgmg-thumbnail.png</image:loc>
      <image:title>Customer Retention Modelling - Motivating sales teams with data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002911648-OQNEE00DRBGELD8W9TI5/interactive-image-thumbnail.png</image:loc>
      <image:title>Customer Retention Modelling - Bringing imagery to life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002912278-G3L5CNBOSXG6XQLVXH7I/kip-mcgrath-thumbnail.png</image:loc>
      <image:title>Customer Retention Modelling - Flexible cuts of data on demand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914683-NY073XU6WUUXE3VTFYYP/regional-australia-institute-thumbnail.png</image:loc>
      <image:title>Customer Retention Modelling - Presenting with style to the public</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/bayfm-insights</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1614054706959-ELW59PQALGME3SJKESGQ/BayFM.png</image:loc>
      <image:title>Insight Generation Case Study | Byron Bay Radio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1615792633489-8G0PEDLQVHLEWX3HA9E0/Subscription+type+BayFM+vol.jpg</image:loc>
      <image:title>Insight Generation Case Study | Byron Bay Radio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1614058682331-NUEDFKUAOBOLRS5NASO8/subscriber+locations.png</image:loc>
      <image:title>Insight Generation Case Study | Byron Bay Radio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1615794737157-L9YJ83YQLEI1TAP4IZ39/Days+between+sub+purchases.jpg</image:loc>
      <image:title>Insight Generation Case Study | Byron Bay Radio</image:title>
      <image:caption>The X axis represents days</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1615793735081-NRCQX2V29TN9DPY4WC8C/Number+of+subs.jpg</image:loc>
      <image:title>Insight Generation Case Study | Byron Bay Radio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1615794058313-6AMZKPG8LEALAM96VTCJ/Total+volume+-+subs+and+members.jpg</image:loc>
      <image:title>Insight Generation Case Study | Byron Bay Radio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1615794277727-1PTT0U5G3JKYC086XDQ7/Monthly+trends.jpg</image:loc>
      <image:title>Insight Generation Case Study | Byron Bay Radio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1615794569245-TYJ4L0S9RL381QLCXSVM/RFM.jpg</image:loc>
      <image:title>Insight Generation Case Study | Byron Bay Radio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740680764-M1SEYM5KUZSDXYWEW0XV/Case+study+-+Project+Management.png</image:loc>
      <image:title>Insight Generation Case Study | Byron Bay Radio - Project management</image:title>
      <image:caption>Our client had a number of high quality sources but no way of tapping into this data in real-time, and by the time they could visualise it, budgets may have already been exceeded past key thresholds, leaving some projects in a loss.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1683273115181-7F4OM2EX6LZASUZZI9M7/image-asset.png</image:loc>
      <image:title>Insight Generation Case Study | Byron Bay Radio - Keeping control of projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674560473244-4J9F8SA5REHVERBT0GHN/image-asset.png</image:loc>
      <image:title>Insight Generation Case Study | Byron Bay Radio - Leveraging enterprise tools</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674513766511-4VI9DPDQI37Q7AQ0NKZQ/image-asset.png</image:loc>
      <image:title>Insight Generation Case Study | Byron Bay Radio - Making sense of mixed data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674542685813-Y7EJVXVYBJ9NZX1KF9MZ/image-asset.png</image:loc>
      <image:title>Insight Generation Case Study | Byron Bay Radio - Uncovering survey insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740617114-PBR2TL0WAQCI9F8KKSH3/Case+study+-++Churn.png</image:loc>
      <image:title>Insight Generation Case Study | Byron Bay Radio - Customer retention</image:title>
      <image:caption>A leading Australian telco were undertaking a raft of customer retention initiatives and engaged White Box to build a predictive model to evaluate the churn risk posed by its customer base.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656743495485-IUQ9H9QJ7DUMZ8VE6XW2/Case+study+data+science+driven+results.png</image:loc>
      <image:title>Insight Generation Case Study | Byron Bay Radio - Data science driven insights</image:title>
      <image:caption>A large media company was struggling to understand the impact of their email comms - what is the optimal email frequency and mix for increasing engagement but keeping unsubscribes to a minimum?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740658356-KOEUWPRN008P1U2LGTCI/Case+study+-+Customer+Segmentation+V2.png</image:loc>
      <image:title>Insight Generation Case Study | Byron Bay Radio - Behavioural segmentation</image:title>
      <image:caption>Our client wanted to identify the key customer segments across their brands so they could cater to different parts of the market, in different locations, with unique products and varied pricing models to retain the highest value customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740689888-IK5SUKFUFM0EIVYWRT2I/Case+study+IPA.png</image:loc>
      <image:title>Insight Generation Case Study | Byron Bay Radio - Data driven segmentation</image:title>
      <image:caption>The Institute of Public Accountants (IPA) wanted to develop a strategy to transition more accounting students from passive to active membership, repositioning IPA as a valued component of their professional career development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740630319-A24TOPV7QODDOJ3KJAD5/Case+study+-+Byron+Bay.png</image:loc>
      <image:title>Insight Generation Case Study | Byron Bay Radio - Insights</image:title>
      <image:caption>We worked on a fascinating project with Bay FM in order to understand their subscriber base to improve revenues and the retention of subscribers into the future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740637970-FQKXHIYYUB3OGCYAR2MZ/Case+study+-+COVID.png</image:loc>
      <image:title>Insight Generation Case Study | Byron Bay Radio - Covid 19</image:title>
      <image:caption>With the world falling into the grips of a pandemic, we as data enthusiasts took to the open source data available and kept up to date with our own analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740672508-API3DM5N9OASIRZVYCRR/Case+study+-+Drivers+crash+stats.png</image:loc>
      <image:title>Insight Generation Case Study | Byron Bay Radio - Driver crash statistics</image:title>
      <image:caption>Here we showcase Australian road statistics involving crashes and fatalities as a way of showing the capabilities of Tableau’s visualisation tool.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1682322707678-MXPS6DI9NAZA3ODQPMXC/gimmie_thumbnail.png</image:loc>
      <image:title>Insight Generation Case Study | Byron Bay Radio - Challenging convention</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914072-C4DAE6GDM2GECGQBDMPY/pgmg-thumbnail.png</image:loc>
      <image:title>Insight Generation Case Study | Byron Bay Radio - Motivating sales teams with data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002911648-OQNEE00DRBGELD8W9TI5/interactive-image-thumbnail.png</image:loc>
      <image:title>Insight Generation Case Study | Byron Bay Radio - Bringing imagery to life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002912278-G3L5CNBOSXG6XQLVXH7I/kip-mcgrath-thumbnail.png</image:loc>
      <image:title>Insight Generation Case Study | Byron Bay Radio - Flexible cuts of data on demand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914683-NY073XU6WUUXE3VTFYYP/regional-australia-institute-thumbnail.png</image:loc>
      <image:title>Insight Generation Case Study | Byron Bay Radio - Presenting with style to the public</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/project-management-case-study</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1623390313842-PG2Z92YSKAGRKAZBF8VG/Dashboard+screenshot.png</image:loc>
      <image:title>Project Management Dashboard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1623390984059-5G5VV2QDHAN4KWYGK6KP/Gif+1.gif</image:loc>
      <image:title>Project Management Dashboard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1623391686113-CWIDLBQ0SPMJ2VJ55V2N/Phase+performance.png</image:loc>
      <image:title>Project Management Dashboard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1623392104153-1BQKSGON6J79EU16RTUQ/Actual+vs+scheduled+new.png</image:loc>
      <image:title>Project Management Dashboard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740680764-M1SEYM5KUZSDXYWEW0XV/Case+study+-+Project+Management.png</image:loc>
      <image:title>Project Management Dashboard - Project management</image:title>
      <image:caption>Our client had a number of high quality sources but no way of tapping into this data in real-time, and by the time they could visualise it, budgets may have already been exceeded past key thresholds, leaving some projects in a loss.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1683273115181-7F4OM2EX6LZASUZZI9M7/image-asset.png</image:loc>
      <image:title>Project Management Dashboard - Keeping control of projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674560473244-4J9F8SA5REHVERBT0GHN/image-asset.png</image:loc>
      <image:title>Project Management Dashboard - Leveraging enterprise tools</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674513766511-4VI9DPDQI37Q7AQ0NKZQ/image-asset.png</image:loc>
      <image:title>Project Management Dashboard - Making sense of mixed data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674542685813-Y7EJVXVYBJ9NZX1KF9MZ/image-asset.png</image:loc>
      <image:title>Project Management Dashboard - Uncovering survey insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740617114-PBR2TL0WAQCI9F8KKSH3/Case+study+-++Churn.png</image:loc>
      <image:title>Project Management Dashboard - Customer retention</image:title>
      <image:caption>A leading Australian telco were undertaking a raft of customer retention initiatives and engaged White Box to build a predictive model to evaluate the churn risk posed by its customer base.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656743495485-IUQ9H9QJ7DUMZ8VE6XW2/Case+study+data+science+driven+results.png</image:loc>
      <image:title>Project Management Dashboard - Data science driven insights</image:title>
      <image:caption>A large media company was struggling to understand the impact of their email comms - what is the optimal email frequency and mix for increasing engagement but keeping unsubscribes to a minimum?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740658356-KOEUWPRN008P1U2LGTCI/Case+study+-+Customer+Segmentation+V2.png</image:loc>
      <image:title>Project Management Dashboard - Behavioural segmentation</image:title>
      <image:caption>Our client wanted to identify the key customer segments across their brands so they could cater to different parts of the market, in different locations, with unique products and varied pricing models to retain the highest value customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740689888-IK5SUKFUFM0EIVYWRT2I/Case+study+IPA.png</image:loc>
      <image:title>Project Management Dashboard - Data driven segmentation</image:title>
      <image:caption>The Institute of Public Accountants (IPA) wanted to develop a strategy to transition more accounting students from passive to active membership, repositioning IPA as a valued component of their professional career development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740630319-A24TOPV7QODDOJ3KJAD5/Case+study+-+Byron+Bay.png</image:loc>
      <image:title>Project Management Dashboard - Insights</image:title>
      <image:caption>We worked on a fascinating project with Bay FM in order to understand their subscriber base to improve revenues and the retention of subscribers into the future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740637970-FQKXHIYYUB3OGCYAR2MZ/Case+study+-+COVID.png</image:loc>
      <image:title>Project Management Dashboard - Covid 19</image:title>
      <image:caption>With the world falling into the grips of a pandemic, we as data enthusiasts took to the open source data available and kept up to date with our own analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740672508-API3DM5N9OASIRZVYCRR/Case+study+-+Drivers+crash+stats.png</image:loc>
      <image:title>Project Management Dashboard - Driver crash statistics</image:title>
      <image:caption>Here we showcase Australian road statistics involving crashes and fatalities as a way of showing the capabilities of Tableau’s visualisation tool.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1682322707678-MXPS6DI9NAZA3ODQPMXC/gimmie_thumbnail.png</image:loc>
      <image:title>Project Management Dashboard - Challenging convention</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914072-C4DAE6GDM2GECGQBDMPY/pgmg-thumbnail.png</image:loc>
      <image:title>Project Management Dashboard - Motivating sales teams with data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002911648-OQNEE00DRBGELD8W9TI5/interactive-image-thumbnail.png</image:loc>
      <image:title>Project Management Dashboard - Bringing imagery to life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002912278-G3L5CNBOSXG6XQLVXH7I/kip-mcgrath-thumbnail.png</image:loc>
      <image:title>Project Management Dashboard - Flexible cuts of data on demand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914683-NY073XU6WUUXE3VTFYYP/regional-australia-institute-thumbnail.png</image:loc>
      <image:title>Project Management Dashboard - Presenting with style to the public</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/hr-dashboard-mslists-casestudy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1629953082048-OENPKBF6ZMWPJ3EC2RCH/HR+dashboard+MS+lists.png</image:loc>
      <image:title>HR Dashboard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1632702946613-K3VEQ6DTNB33ONILBNZS/HR+list+resized.gif</image:loc>
      <image:title>HR Dashboard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740680764-M1SEYM5KUZSDXYWEW0XV/Case+study+-+Project+Management.png</image:loc>
      <image:title>HR Dashboard - Project management</image:title>
      <image:caption>Our client had a number of high quality sources but no way of tapping into this data in real-time, and by the time they could visualise it, budgets may have already been exceeded past key thresholds, leaving some projects in a loss.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1683273115181-7F4OM2EX6LZASUZZI9M7/image-asset.png</image:loc>
      <image:title>HR Dashboard - Keeping control of projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674560473244-4J9F8SA5REHVERBT0GHN/image-asset.png</image:loc>
      <image:title>HR Dashboard - Leveraging enterprise tools</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674513766511-4VI9DPDQI37Q7AQ0NKZQ/image-asset.png</image:loc>
      <image:title>HR Dashboard - Making sense of mixed data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674542685813-Y7EJVXVYBJ9NZX1KF9MZ/image-asset.png</image:loc>
      <image:title>HR Dashboard - Uncovering survey insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740617114-PBR2TL0WAQCI9F8KKSH3/Case+study+-++Churn.png</image:loc>
      <image:title>HR Dashboard - Customer retention</image:title>
      <image:caption>A leading Australian telco were undertaking a raft of customer retention initiatives and engaged White Box to build a predictive model to evaluate the churn risk posed by its customer base.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656743495485-IUQ9H9QJ7DUMZ8VE6XW2/Case+study+data+science+driven+results.png</image:loc>
      <image:title>HR Dashboard - Data science driven insights</image:title>
      <image:caption>A large media company was struggling to understand the impact of their email comms - what is the optimal email frequency and mix for increasing engagement but keeping unsubscribes to a minimum?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740658356-KOEUWPRN008P1U2LGTCI/Case+study+-+Customer+Segmentation+V2.png</image:loc>
      <image:title>HR Dashboard - Behavioural segmentation</image:title>
      <image:caption>Our client wanted to identify the key customer segments across their brands so they could cater to different parts of the market, in different locations, with unique products and varied pricing models to retain the highest value customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740689888-IK5SUKFUFM0EIVYWRT2I/Case+study+IPA.png</image:loc>
      <image:title>HR Dashboard - Data driven segmentation</image:title>
      <image:caption>The Institute of Public Accountants (IPA) wanted to develop a strategy to transition more accounting students from passive to active membership, repositioning IPA as a valued component of their professional career development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740630319-A24TOPV7QODDOJ3KJAD5/Case+study+-+Byron+Bay.png</image:loc>
      <image:title>HR Dashboard - Insights</image:title>
      <image:caption>We worked on a fascinating project with Bay FM in order to understand their subscriber base to improve revenues and the retention of subscribers into the future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740637970-FQKXHIYYUB3OGCYAR2MZ/Case+study+-+COVID.png</image:loc>
      <image:title>HR Dashboard - Covid 19</image:title>
      <image:caption>With the world falling into the grips of a pandemic, we as data enthusiasts took to the open source data available and kept up to date with our own analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740672508-API3DM5N9OASIRZVYCRR/Case+study+-+Drivers+crash+stats.png</image:loc>
      <image:title>HR Dashboard - Driver crash statistics</image:title>
      <image:caption>Here we showcase Australian road statistics involving crashes and fatalities as a way of showing the capabilities of Tableau’s visualisation tool.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1682322707678-MXPS6DI9NAZA3ODQPMXC/gimmie_thumbnail.png</image:loc>
      <image:title>HR Dashboard - Challenging convention</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914072-C4DAE6GDM2GECGQBDMPY/pgmg-thumbnail.png</image:loc>
      <image:title>HR Dashboard - Motivating sales teams with data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002911648-OQNEE00DRBGELD8W9TI5/interactive-image-thumbnail.png</image:loc>
      <image:title>HR Dashboard - Bringing imagery to life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002912278-G3L5CNBOSXG6XQLVXH7I/kip-mcgrath-thumbnail.png</image:loc>
      <image:title>HR Dashboard - Flexible cuts of data on demand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914683-NY073XU6WUUXE3VTFYYP/regional-australia-institute-thumbnail.png</image:loc>
      <image:title>HR Dashboard - Presenting with style to the public</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/customer-segmentation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-03-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1634170579622-4BT0QMZL5TM40KEU24TG/unsplash-image-WvDYdXDzkhs.jpg</image:loc>
      <image:title>Customer  Segmentation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1634170499331-QD092WB4O7QTFWY5SNXV/unsplash-image-5Q07sS54D0Q.jpg</image:loc>
      <image:title>Customer  Segmentation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1634167916650-DHAG1IMGGGQJ06ASWWRB/Clustering%2Bexample.jpg</image:loc>
      <image:title>Customer  Segmentation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1634167550371-L5LQCFPXWM9U1E61HMPR/Customer+segmentation+profile.png</image:loc>
      <image:title>Customer  Segmentation</image:title>
      <image:caption>Example of Pen Portrait for illustrative purposes only</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740680764-M1SEYM5KUZSDXYWEW0XV/Case+study+-+Project+Management.png</image:loc>
      <image:title>Customer  Segmentation - Project management</image:title>
      <image:caption>Our client had a number of high quality sources but no way of tapping into this data in real-time, and by the time they could visualise it, budgets may have already been exceeded past key thresholds, leaving some projects in a loss.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1683273115181-7F4OM2EX6LZASUZZI9M7/image-asset.png</image:loc>
      <image:title>Customer  Segmentation - Keeping control of projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674560473244-4J9F8SA5REHVERBT0GHN/image-asset.png</image:loc>
      <image:title>Customer  Segmentation - Leveraging enterprise tools</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674513766511-4VI9DPDQI37Q7AQ0NKZQ/image-asset.png</image:loc>
      <image:title>Customer  Segmentation - Making sense of mixed data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674542685813-Y7EJVXVYBJ9NZX1KF9MZ/image-asset.png</image:loc>
      <image:title>Customer  Segmentation - Uncovering survey insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740617114-PBR2TL0WAQCI9F8KKSH3/Case+study+-++Churn.png</image:loc>
      <image:title>Customer  Segmentation - Customer retention</image:title>
      <image:caption>A leading Australian telco were undertaking a raft of customer retention initiatives and engaged White Box to build a predictive model to evaluate the churn risk posed by its customer base.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656743495485-IUQ9H9QJ7DUMZ8VE6XW2/Case+study+data+science+driven+results.png</image:loc>
      <image:title>Customer  Segmentation - Data science driven insights</image:title>
      <image:caption>A large media company was struggling to understand the impact of their email comms - what is the optimal email frequency and mix for increasing engagement but keeping unsubscribes to a minimum?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740658356-KOEUWPRN008P1U2LGTCI/Case+study+-+Customer+Segmentation+V2.png</image:loc>
      <image:title>Customer  Segmentation - Behavioural segmentation</image:title>
      <image:caption>Our client wanted to identify the key customer segments across their brands so they could cater to different parts of the market, in different locations, with unique products and varied pricing models to retain the highest value customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740689888-IK5SUKFUFM0EIVYWRT2I/Case+study+IPA.png</image:loc>
      <image:title>Customer  Segmentation - Data driven segmentation</image:title>
      <image:caption>The Institute of Public Accountants (IPA) wanted to develop a strategy to transition more accounting students from passive to active membership, repositioning IPA as a valued component of their professional career development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740630319-A24TOPV7QODDOJ3KJAD5/Case+study+-+Byron+Bay.png</image:loc>
      <image:title>Customer  Segmentation - Insights</image:title>
      <image:caption>We worked on a fascinating project with Bay FM in order to understand their subscriber base to improve revenues and the retention of subscribers into the future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740637970-FQKXHIYYUB3OGCYAR2MZ/Case+study+-+COVID.png</image:loc>
      <image:title>Customer  Segmentation - Covid 19</image:title>
      <image:caption>With the world falling into the grips of a pandemic, we as data enthusiasts took to the open source data available and kept up to date with our own analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740672508-API3DM5N9OASIRZVYCRR/Case+study+-+Drivers+crash+stats.png</image:loc>
      <image:title>Customer  Segmentation - Driver crash statistics</image:title>
      <image:caption>Here we showcase Australian road statistics involving crashes and fatalities as a way of showing the capabilities of Tableau’s visualisation tool.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1682322707678-MXPS6DI9NAZA3ODQPMXC/gimmie_thumbnail.png</image:loc>
      <image:title>Customer  Segmentation - Challenging convention</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914072-C4DAE6GDM2GECGQBDMPY/pgmg-thumbnail.png</image:loc>
      <image:title>Customer  Segmentation - Motivating sales teams with data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002911648-OQNEE00DRBGELD8W9TI5/interactive-image-thumbnail.png</image:loc>
      <image:title>Customer  Segmentation - Bringing imagery to life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002912278-G3L5CNBOSXG6XQLVXH7I/kip-mcgrath-thumbnail.png</image:loc>
      <image:title>Customer  Segmentation - Flexible cuts of data on demand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914683-NY073XU6WUUXE3VTFYYP/regional-australia-institute-thumbnail.png</image:loc>
      <image:title>Customer  Segmentation - Presenting with style to the public</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/data-science-driven-insights</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1634179235044-BDO9MEWW4080K8CILRT0/unsplash-image-oyXis2kALVg.jpg</image:loc>
      <image:title>Data science driven insights - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1634180326331-1ZTAC6J75R20L8TKIE3I/Log+vs+linear+model.png</image:loc>
      <image:title>Data science driven insights - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1634180510344-NC5ZG39YAL8YLNO9YY9C/Correlation.png</image:loc>
      <image:title>Data science driven insights - Make it stand out</image:title>
      <image:caption>Correlation analysis output</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1634180054358-SVP8I77ZSRCW1CXLD2US/Unsub+model.png</image:loc>
      <image:title>Data science driven insights - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740680764-M1SEYM5KUZSDXYWEW0XV/Case+study+-+Project+Management.png</image:loc>
      <image:title>Data science driven insights - Project management</image:title>
      <image:caption>Our client had a number of high quality sources but no way of tapping into this data in real-time, and by the time they could visualise it, budgets may have already been exceeded past key thresholds, leaving some projects in a loss.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1683273115181-7F4OM2EX6LZASUZZI9M7/image-asset.png</image:loc>
      <image:title>Data science driven insights - Keeping control of projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674560473244-4J9F8SA5REHVERBT0GHN/image-asset.png</image:loc>
      <image:title>Data science driven insights - Leveraging enterprise tools</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674513766511-4VI9DPDQI37Q7AQ0NKZQ/image-asset.png</image:loc>
      <image:title>Data science driven insights - Making sense of mixed data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674542685813-Y7EJVXVYBJ9NZX1KF9MZ/image-asset.png</image:loc>
      <image:title>Data science driven insights - Uncovering survey insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740617114-PBR2TL0WAQCI9F8KKSH3/Case+study+-++Churn.png</image:loc>
      <image:title>Data science driven insights - Customer retention</image:title>
      <image:caption>A leading Australian telco were undertaking a raft of customer retention initiatives and engaged White Box to build a predictive model to evaluate the churn risk posed by its customer base.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656743495485-IUQ9H9QJ7DUMZ8VE6XW2/Case+study+data+science+driven+results.png</image:loc>
      <image:title>Data science driven insights - Data science driven insights</image:title>
      <image:caption>A large media company was struggling to understand the impact of their email comms - what is the optimal email frequency and mix for increasing engagement but keeping unsubscribes to a minimum?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740658356-KOEUWPRN008P1U2LGTCI/Case+study+-+Customer+Segmentation+V2.png</image:loc>
      <image:title>Data science driven insights - Behavioural segmentation</image:title>
      <image:caption>Our client wanted to identify the key customer segments across their brands so they could cater to different parts of the market, in different locations, with unique products and varied pricing models to retain the highest value customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740689888-IK5SUKFUFM0EIVYWRT2I/Case+study+IPA.png</image:loc>
      <image:title>Data science driven insights - Data driven segmentation</image:title>
      <image:caption>The Institute of Public Accountants (IPA) wanted to develop a strategy to transition more accounting students from passive to active membership, repositioning IPA as a valued component of their professional career development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740630319-A24TOPV7QODDOJ3KJAD5/Case+study+-+Byron+Bay.png</image:loc>
      <image:title>Data science driven insights - Insights</image:title>
      <image:caption>We worked on a fascinating project with Bay FM in order to understand their subscriber base to improve revenues and the retention of subscribers into the future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740637970-FQKXHIYYUB3OGCYAR2MZ/Case+study+-+COVID.png</image:loc>
      <image:title>Data science driven insights - Covid 19</image:title>
      <image:caption>With the world falling into the grips of a pandemic, we as data enthusiasts took to the open source data available and kept up to date with our own analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740672508-API3DM5N9OASIRZVYCRR/Case+study+-+Drivers+crash+stats.png</image:loc>
      <image:title>Data science driven insights - Driver crash statistics</image:title>
      <image:caption>Here we showcase Australian road statistics involving crashes and fatalities as a way of showing the capabilities of Tableau’s visualisation tool.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1682322707678-MXPS6DI9NAZA3ODQPMXC/gimmie_thumbnail.png</image:loc>
      <image:title>Data science driven insights - Challenging convention</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914072-C4DAE6GDM2GECGQBDMPY/pgmg-thumbnail.png</image:loc>
      <image:title>Data science driven insights - Motivating sales teams with data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002911648-OQNEE00DRBGELD8W9TI5/interactive-image-thumbnail.png</image:loc>
      <image:title>Data science driven insights - Bringing imagery to life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002912278-G3L5CNBOSXG6XQLVXH7I/kip-mcgrath-thumbnail.png</image:loc>
      <image:title>Data science driven insights - Flexible cuts of data on demand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914683-NY073XU6WUUXE3VTFYYP/regional-australia-institute-thumbnail.png</image:loc>
      <image:title>Data science driven insights - Presenting with style to the public</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/data-research-driven-segmentation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1639836974330-NVYGW3R8HMPHWIIR3UOW/unsplash-image-5fNmWej4tAA.jpg</image:loc>
      <image:title>Data &amp; Research driven segmentation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1639837011930-Y0XKP1X2K9UO2122E2I4/unsplash-image-7e2pe9wjL9M.jpg</image:loc>
      <image:title>Data &amp; Research driven segmentation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/a4c53a0d-d606-4d0e-87c7-3e5c13078a49/IPA+process.PNG</image:loc>
      <image:title>Data &amp; Research driven segmentation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1639845749831-Y2NB26SB1FGWARQZP4GJ/unsplash-image-g1Kr4Ozfoac.jpg</image:loc>
      <image:title>Data &amp; Research driven segmentation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1634167807275-I1RYILSCQH1S22LW88ED/Clustering+example.png</image:loc>
      <image:title>Data &amp; Research driven segmentation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/689c1a54-da8b-4ba2-b6f0-1b856cb354d1/IPA+strategy+on+a+page.PNG</image:loc>
      <image:title>Data &amp; Research driven segmentation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740680764-M1SEYM5KUZSDXYWEW0XV/Case+study+-+Project+Management.png</image:loc>
      <image:title>Data &amp; Research driven segmentation - Project management</image:title>
      <image:caption>Our client had a number of high quality sources but no way of tapping into this data in real-time, and by the time they could visualise it, budgets may have already been exceeded past key thresholds, leaving some projects in a loss.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1683273115181-7F4OM2EX6LZASUZZI9M7/image-asset.png</image:loc>
      <image:title>Data &amp; Research driven segmentation - Keeping control of projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674560473244-4J9F8SA5REHVERBT0GHN/image-asset.png</image:loc>
      <image:title>Data &amp; Research driven segmentation - Leveraging enterprise tools</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674513766511-4VI9DPDQI37Q7AQ0NKZQ/image-asset.png</image:loc>
      <image:title>Data &amp; Research driven segmentation - Making sense of mixed data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674542685813-Y7EJVXVYBJ9NZX1KF9MZ/image-asset.png</image:loc>
      <image:title>Data &amp; Research driven segmentation - Uncovering survey insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740617114-PBR2TL0WAQCI9F8KKSH3/Case+study+-++Churn.png</image:loc>
      <image:title>Data &amp; Research driven segmentation - Customer retention</image:title>
      <image:caption>A leading Australian telco were undertaking a raft of customer retention initiatives and engaged White Box to build a predictive model to evaluate the churn risk posed by its customer base.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656743495485-IUQ9H9QJ7DUMZ8VE6XW2/Case+study+data+science+driven+results.png</image:loc>
      <image:title>Data &amp; Research driven segmentation - Data science driven insights</image:title>
      <image:caption>A large media company was struggling to understand the impact of their email comms - what is the optimal email frequency and mix for increasing engagement but keeping unsubscribes to a minimum?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740658356-KOEUWPRN008P1U2LGTCI/Case+study+-+Customer+Segmentation+V2.png</image:loc>
      <image:title>Data &amp; Research driven segmentation - Behavioural segmentation</image:title>
      <image:caption>Our client wanted to identify the key customer segments across their brands so they could cater to different parts of the market, in different locations, with unique products and varied pricing models to retain the highest value customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740689888-IK5SUKFUFM0EIVYWRT2I/Case+study+IPA.png</image:loc>
      <image:title>Data &amp; Research driven segmentation - Data driven segmentation</image:title>
      <image:caption>The Institute of Public Accountants (IPA) wanted to develop a strategy to transition more accounting students from passive to active membership, repositioning IPA as a valued component of their professional career development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740630319-A24TOPV7QODDOJ3KJAD5/Case+study+-+Byron+Bay.png</image:loc>
      <image:title>Data &amp; Research driven segmentation - Insights</image:title>
      <image:caption>We worked on a fascinating project with Bay FM in order to understand their subscriber base to improve revenues and the retention of subscribers into the future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740637970-FQKXHIYYUB3OGCYAR2MZ/Case+study+-+COVID.png</image:loc>
      <image:title>Data &amp; Research driven segmentation - Covid 19</image:title>
      <image:caption>With the world falling into the grips of a pandemic, we as data enthusiasts took to the open source data available and kept up to date with our own analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740672508-API3DM5N9OASIRZVYCRR/Case+study+-+Drivers+crash+stats.png</image:loc>
      <image:title>Data &amp; Research driven segmentation - Driver crash statistics</image:title>
      <image:caption>Here we showcase Australian road statistics involving crashes and fatalities as a way of showing the capabilities of Tableau’s visualisation tool.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1682322707678-MXPS6DI9NAZA3ODQPMXC/gimmie_thumbnail.png</image:loc>
      <image:title>Data &amp; Research driven segmentation - Challenging convention</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914072-C4DAE6GDM2GECGQBDMPY/pgmg-thumbnail.png</image:loc>
      <image:title>Data &amp; Research driven segmentation - Motivating sales teams with data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002911648-OQNEE00DRBGELD8W9TI5/interactive-image-thumbnail.png</image:loc>
      <image:title>Data &amp; Research driven segmentation - Bringing imagery to life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002912278-G3L5CNBOSXG6XQLVXH7I/kip-mcgrath-thumbnail.png</image:loc>
      <image:title>Data &amp; Research driven segmentation - Flexible cuts of data on demand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914683-NY073XU6WUUXE3VTFYYP/regional-australia-institute-thumbnail.png</image:loc>
      <image:title>Data &amp; Research driven segmentation - Presenting with style to the public</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/thank-you</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-21</lastmod>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/unifida-partner</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/9e1b3900-f943-4729-9b2e-4726bd37b1c3/HERO-GIRL-2-SMALL.jpg</image:loc>
      <image:title>UniFida CDP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1595920585629-TQMZRRBADIHJSA6QKYG6/Test+3.png</image:loc>
      <image:title>UniFida CDP</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/0127c20e-0f86-4553-836a-4fc559cb4999/UniFida.jpg</image:loc>
      <image:title>UniFida CDP</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1600219297324-EDGJDGG3SUIL7BUNUB9D/pexels-dom-le-roy-3991976.jpg</image:loc>
      <image:title>UniFida CDP - Tottenham Hotspur (Copy)</image:title>
      <image:caption>See how this Premier League Football club used UniFida to keep supporters onside.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1600219566074-CDFZWJ6S5TVIQATZ2STQ/pexels-pixabay-45868.jpg</image:loc>
      <image:title>UniFida CDP - Are your customers turning into chameleons? (Copy)</image:title>
      <image:caption>It may be noticeable that, like chameleons, they are becoming harder and harder to identify. And there is a reason for this. They are constantly changing their personal identifiers, like email, mobile numbers, or cookie IDs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1600219820653-IJL0EJIF160BJVV2GQH5/archaeology.JPG</image:loc>
      <image:title>UniFida CDP - Could marketers learn a trick or two from archaeologists? (Copy)</image:title>
      <image:caption>It may sound daft but we believe that the answer is a decided yes! See why in this blog post.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740680764-M1SEYM5KUZSDXYWEW0XV/Case+study+-+Project+Management.png</image:loc>
      <image:title>UniFida CDP - Project management</image:title>
      <image:caption>Our client had a number of high quality sources but no way of tapping into this data in real-time, and by the time they could visualise it, budgets may have already been exceeded past key thresholds, leaving some projects in a loss.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1683273115181-7F4OM2EX6LZASUZZI9M7/image-asset.png</image:loc>
      <image:title>UniFida CDP - Keeping control of projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674560473244-4J9F8SA5REHVERBT0GHN/image-asset.png</image:loc>
      <image:title>UniFida CDP - Leveraging enterprise tools</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674513766511-4VI9DPDQI37Q7AQ0NKZQ/image-asset.png</image:loc>
      <image:title>UniFida CDP - Making sense of mixed data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674542685813-Y7EJVXVYBJ9NZX1KF9MZ/image-asset.png</image:loc>
      <image:title>UniFida CDP - Uncovering survey insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740617114-PBR2TL0WAQCI9F8KKSH3/Case+study+-++Churn.png</image:loc>
      <image:title>UniFida CDP - Customer retention</image:title>
      <image:caption>A leading Australian telco were undertaking a raft of customer retention initiatives and engaged White Box to build a predictive model to evaluate the churn risk posed by its customer base.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656743495485-IUQ9H9QJ7DUMZ8VE6XW2/Case+study+data+science+driven+results.png</image:loc>
      <image:title>UniFida CDP - Data science driven insights</image:title>
      <image:caption>A large media company was struggling to understand the impact of their email comms - what is the optimal email frequency and mix for increasing engagement but keeping unsubscribes to a minimum?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740658356-KOEUWPRN008P1U2LGTCI/Case+study+-+Customer+Segmentation+V2.png</image:loc>
      <image:title>UniFida CDP - Behavioural segmentation</image:title>
      <image:caption>Our client wanted to identify the key customer segments across their brands so they could cater to different parts of the market, in different locations, with unique products and varied pricing models to retain the highest value customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740689888-IK5SUKFUFM0EIVYWRT2I/Case+study+IPA.png</image:loc>
      <image:title>UniFida CDP - Data driven segmentation</image:title>
      <image:caption>The Institute of Public Accountants (IPA) wanted to develop a strategy to transition more accounting students from passive to active membership, repositioning IPA as a valued component of their professional career development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740630319-A24TOPV7QODDOJ3KJAD5/Case+study+-+Byron+Bay.png</image:loc>
      <image:title>UniFida CDP - Insights</image:title>
      <image:caption>We worked on a fascinating project with Bay FM in order to understand their subscriber base to improve revenues and the retention of subscribers into the future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740637970-FQKXHIYYUB3OGCYAR2MZ/Case+study+-+COVID.png</image:loc>
      <image:title>UniFida CDP - Covid 19</image:title>
      <image:caption>With the world falling into the grips of a pandemic, we as data enthusiasts took to the open source data available and kept up to date with our own analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740672508-API3DM5N9OASIRZVYCRR/Case+study+-+Drivers+crash+stats.png</image:loc>
      <image:title>UniFida CDP - Driver crash statistics</image:title>
      <image:caption>Here we showcase Australian road statistics involving crashes and fatalities as a way of showing the capabilities of Tableau’s visualisation tool.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1682322707678-MXPS6DI9NAZA3ODQPMXC/gimmie_thumbnail.png</image:loc>
      <image:title>UniFida CDP - Challenging convention</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914072-C4DAE6GDM2GECGQBDMPY/pgmg-thumbnail.png</image:loc>
      <image:title>UniFida CDP - Motivating sales teams with data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002911648-OQNEE00DRBGELD8W9TI5/interactive-image-thumbnail.png</image:loc>
      <image:title>UniFida CDP - Bringing imagery to life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002912278-G3L5CNBOSXG6XQLVXH7I/kip-mcgrath-thumbnail.png</image:loc>
      <image:title>UniFida CDP - Flexible cuts of data on demand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914683-NY073XU6WUUXE3VTFYYP/regional-australia-institute-thumbnail.png</image:loc>
      <image:title>UniFida CDP - Presenting with style to the public</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/survey-data</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-10-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656041819682-NP055CBE3B34HMI2SUBD/2500_1200.jpg</image:loc>
      <image:title>Survey insights - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/7bce25a2-b0f8-49c3-b1e8-5cebf281eff9/DATA+SCIENCE+BUTTON.jpg</image:loc>
      <image:title>Survey insights - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/52249343-42d7-437e-8bf2-c045d4d4caec/ribbon1.png</image:loc>
      <image:title>Survey insights - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740680764-M1SEYM5KUZSDXYWEW0XV/Case+study+-+Project+Management.png</image:loc>
      <image:title>Survey insights - Project management</image:title>
      <image:caption>Our client had a number of high quality sources but no way of tapping into this data in real-time, and by the time they could visualise it, budgets may have already been exceeded past key thresholds, leaving some projects in a loss.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1683273115181-7F4OM2EX6LZASUZZI9M7/image-asset.png</image:loc>
      <image:title>Survey insights - Keeping control of projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674560473244-4J9F8SA5REHVERBT0GHN/image-asset.png</image:loc>
      <image:title>Survey insights - Leveraging enterprise tools</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674513766511-4VI9DPDQI37Q7AQ0NKZQ/image-asset.png</image:loc>
      <image:title>Survey insights - Making sense of mixed data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674542685813-Y7EJVXVYBJ9NZX1KF9MZ/image-asset.png</image:loc>
      <image:title>Survey insights - Uncovering survey insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740617114-PBR2TL0WAQCI9F8KKSH3/Case+study+-++Churn.png</image:loc>
      <image:title>Survey insights - Customer retention</image:title>
      <image:caption>A leading Australian telco were undertaking a raft of customer retention initiatives and engaged White Box to build a predictive model to evaluate the churn risk posed by its customer base.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656743495485-IUQ9H9QJ7DUMZ8VE6XW2/Case+study+data+science+driven+results.png</image:loc>
      <image:title>Survey insights - Data science driven insights</image:title>
      <image:caption>A large media company was struggling to understand the impact of their email comms - what is the optimal email frequency and mix for increasing engagement but keeping unsubscribes to a minimum?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740658356-KOEUWPRN008P1U2LGTCI/Case+study+-+Customer+Segmentation+V2.png</image:loc>
      <image:title>Survey insights - Behavioural segmentation</image:title>
      <image:caption>Our client wanted to identify the key customer segments across their brands so they could cater to different parts of the market, in different locations, with unique products and varied pricing models to retain the highest value customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740689888-IK5SUKFUFM0EIVYWRT2I/Case+study+IPA.png</image:loc>
      <image:title>Survey insights - Data driven segmentation</image:title>
      <image:caption>The Institute of Public Accountants (IPA) wanted to develop a strategy to transition more accounting students from passive to active membership, repositioning IPA as a valued component of their professional career development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740630319-A24TOPV7QODDOJ3KJAD5/Case+study+-+Byron+Bay.png</image:loc>
      <image:title>Survey insights - Insights</image:title>
      <image:caption>We worked on a fascinating project with Bay FM in order to understand their subscriber base to improve revenues and the retention of subscribers into the future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740637970-FQKXHIYYUB3OGCYAR2MZ/Case+study+-+COVID.png</image:loc>
      <image:title>Survey insights - Covid 19</image:title>
      <image:caption>With the world falling into the grips of a pandemic, we as data enthusiasts took to the open source data available and kept up to date with our own analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740672508-API3DM5N9OASIRZVYCRR/Case+study+-+Drivers+crash+stats.png</image:loc>
      <image:title>Survey insights - Driver crash statistics</image:title>
      <image:caption>Here we showcase Australian road statistics involving crashes and fatalities as a way of showing the capabilities of Tableau’s visualisation tool.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1682322707678-MXPS6DI9NAZA3ODQPMXC/gimmie_thumbnail.png</image:loc>
      <image:title>Survey insights - Challenging convention</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914072-C4DAE6GDM2GECGQBDMPY/pgmg-thumbnail.png</image:loc>
      <image:title>Survey insights - Motivating sales teams with data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002911648-OQNEE00DRBGELD8W9TI5/interactive-image-thumbnail.png</image:loc>
      <image:title>Survey insights - Bringing imagery to life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002912278-G3L5CNBOSXG6XQLVXH7I/kip-mcgrath-thumbnail.png</image:loc>
      <image:title>Survey insights - Flexible cuts of data on demand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914683-NY073XU6WUUXE3VTFYYP/regional-australia-institute-thumbnail.png</image:loc>
      <image:title>Survey insights - Presenting with style to the public</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/survey-insights-dashboard</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/25700f49-132d-47a2-bdc7-3a1ae9985f31/1-hero-main-iStock-2199133453.jpg</image:loc>
      <image:title>Survey insights dashboard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/36fae6c0-ea15-4b08-84ae-1a4bf376e8b2/bi-tools-logos.png</image:loc>
      <image:title>Survey insights dashboard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/7bce25a2-b0f8-49c3-b1e8-5cebf281eff9/DATA+SCIENCE+BUTTON.jpg</image:loc>
      <image:title>Survey insights dashboard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/52249343-42d7-437e-8bf2-c045d4d4caec/ribbon1.png</image:loc>
      <image:title>Survey insights dashboard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740680764-M1SEYM5KUZSDXYWEW0XV/Case+study+-+Project+Management.png</image:loc>
      <image:title>Survey insights dashboard - Project management</image:title>
      <image:caption>Our client had a number of high quality sources but no way of tapping into this data in real-time, and by the time they could visualise it, budgets may have already been exceeded past key thresholds, leaving some projects in a loss.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1683273115181-7F4OM2EX6LZASUZZI9M7/image-asset.png</image:loc>
      <image:title>Survey insights dashboard - Keeping control of projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674560473244-4J9F8SA5REHVERBT0GHN/image-asset.png</image:loc>
      <image:title>Survey insights dashboard - Leveraging enterprise tools</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674513766511-4VI9DPDQI37Q7AQ0NKZQ/image-asset.png</image:loc>
      <image:title>Survey insights dashboard - Making sense of mixed data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674542685813-Y7EJVXVYBJ9NZX1KF9MZ/image-asset.png</image:loc>
      <image:title>Survey insights dashboard - Uncovering survey insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740617114-PBR2TL0WAQCI9F8KKSH3/Case+study+-++Churn.png</image:loc>
      <image:title>Survey insights dashboard - Customer retention</image:title>
      <image:caption>A leading Australian telco were undertaking a raft of customer retention initiatives and engaged White Box to build a predictive model to evaluate the churn risk posed by its customer base.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656743495485-IUQ9H9QJ7DUMZ8VE6XW2/Case+study+data+science+driven+results.png</image:loc>
      <image:title>Survey insights dashboard - Data science driven insights</image:title>
      <image:caption>A large media company was struggling to understand the impact of their email comms - what is the optimal email frequency and mix for increasing engagement but keeping unsubscribes to a minimum?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740658356-KOEUWPRN008P1U2LGTCI/Case+study+-+Customer+Segmentation+V2.png</image:loc>
      <image:title>Survey insights dashboard - Behavioural segmentation</image:title>
      <image:caption>Our client wanted to identify the key customer segments across their brands so they could cater to different parts of the market, in different locations, with unique products and varied pricing models to retain the highest value customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740689888-IK5SUKFUFM0EIVYWRT2I/Case+study+IPA.png</image:loc>
      <image:title>Survey insights dashboard - Data driven segmentation</image:title>
      <image:caption>The Institute of Public Accountants (IPA) wanted to develop a strategy to transition more accounting students from passive to active membership, repositioning IPA as a valued component of their professional career development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740630319-A24TOPV7QODDOJ3KJAD5/Case+study+-+Byron+Bay.png</image:loc>
      <image:title>Survey insights dashboard - Insights</image:title>
      <image:caption>We worked on a fascinating project with Bay FM in order to understand their subscriber base to improve revenues and the retention of subscribers into the future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740637970-FQKXHIYYUB3OGCYAR2MZ/Case+study+-+COVID.png</image:loc>
      <image:title>Survey insights dashboard - Covid 19</image:title>
      <image:caption>With the world falling into the grips of a pandemic, we as data enthusiasts took to the open source data available and kept up to date with our own analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740672508-API3DM5N9OASIRZVYCRR/Case+study+-+Drivers+crash+stats.png</image:loc>
      <image:title>Survey insights dashboard - Driver crash statistics</image:title>
      <image:caption>Here we showcase Australian road statistics involving crashes and fatalities as a way of showing the capabilities of Tableau’s visualisation tool.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1682322707678-MXPS6DI9NAZA3ODQPMXC/gimmie_thumbnail.png</image:loc>
      <image:title>Survey insights dashboard - Challenging convention</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914072-C4DAE6GDM2GECGQBDMPY/pgmg-thumbnail.png</image:loc>
      <image:title>Survey insights dashboard - Motivating sales teams with data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002911648-OQNEE00DRBGELD8W9TI5/interactive-image-thumbnail.png</image:loc>
      <image:title>Survey insights dashboard - Bringing imagery to life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002912278-G3L5CNBOSXG6XQLVXH7I/kip-mcgrath-thumbnail.png</image:loc>
      <image:title>Survey insights dashboard - Flexible cuts of data on demand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914683-NY073XU6WUUXE3VTFYYP/regional-australia-institute-thumbnail.png</image:loc>
      <image:title>Survey insights dashboard - Presenting with style to the public</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/sydney-data-analytics-company</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/245a94a5-5946-42cd-b6de-5033d24c12e5/HERO-MAN-SMALL.jpg</image:loc>
      <image:title>Sydney data analytics company</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/d93e665a-6778-40af-ab77-1c0c686ef04b/BI+tools+for+website.png</image:loc>
      <image:title>Sydney data analytics company - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/9ca75613-4ba9-4dad-9f5b-5b803fa4e40f/blurry+data2.png</image:loc>
      <image:title>Sydney data analytics company - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/43d199ad-e226-4345-90c4-d48f06da8d18/blue+steps2.png</image:loc>
      <image:title>Sydney data analytics company - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/17391321-3b79-42fa-89f1-b0933ec4236d/paradise2+%281%29.png</image:loc>
      <image:title>Sydney data analytics company - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1671139278308-K1DF35T6XLV76WQBBXVJ/amaysim.png</image:loc>
      <image:title>Sydney data analytics company</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1671139286576-1HZ5LV5SWJCVNWM7J5TO/PGMG.png</image:loc>
      <image:title>Sydney data analytics company</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1671139282671-6O2V6ZYBTGPAPPDU5JSW/Gimmie.png</image:loc>
      <image:title>Sydney data analytics company</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1671139283348-BIC453V5HXJLWYN8JMO3/BRP.png</image:loc>
      <image:title>Sydney data analytics company</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1671139285439-3DK14X6AL2KWV1RBKE4I/Open4.png</image:loc>
      <image:title>Sydney data analytics company</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1671139279463-RGQGZ0JWXLPQIWOI0X99/ANZPAA.png</image:loc>
      <image:title>Sydney data analytics company</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/making-sense-of-mixed-data</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1d6030e1-3c8b-4d90-af85-0c47f4fd5176/wgs1.png</image:loc>
      <image:title>Making sense of mixed data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740680764-M1SEYM5KUZSDXYWEW0XV/Case+study+-+Project+Management.png</image:loc>
      <image:title>Making sense of mixed data - Project management</image:title>
      <image:caption>Our client had a number of high quality sources but no way of tapping into this data in real-time, and by the time they could visualise it, budgets may have already been exceeded past key thresholds, leaving some projects in a loss.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1683273115181-7F4OM2EX6LZASUZZI9M7/image-asset.png</image:loc>
      <image:title>Making sense of mixed data - Keeping control of projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674560473244-4J9F8SA5REHVERBT0GHN/image-asset.png</image:loc>
      <image:title>Making sense of mixed data - Leveraging enterprise tools</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674513766511-4VI9DPDQI37Q7AQ0NKZQ/image-asset.png</image:loc>
      <image:title>Making sense of mixed data - Making sense of mixed data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674542685813-Y7EJVXVYBJ9NZX1KF9MZ/image-asset.png</image:loc>
      <image:title>Making sense of mixed data - Uncovering survey insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740617114-PBR2TL0WAQCI9F8KKSH3/Case+study+-++Churn.png</image:loc>
      <image:title>Making sense of mixed data - Customer retention</image:title>
      <image:caption>A leading Australian telco were undertaking a raft of customer retention initiatives and engaged White Box to build a predictive model to evaluate the churn risk posed by its customer base.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656743495485-IUQ9H9QJ7DUMZ8VE6XW2/Case+study+data+science+driven+results.png</image:loc>
      <image:title>Making sense of mixed data - Data science driven insights</image:title>
      <image:caption>A large media company was struggling to understand the impact of their email comms - what is the optimal email frequency and mix for increasing engagement but keeping unsubscribes to a minimum?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740658356-KOEUWPRN008P1U2LGTCI/Case+study+-+Customer+Segmentation+V2.png</image:loc>
      <image:title>Making sense of mixed data - Behavioural segmentation</image:title>
      <image:caption>Our client wanted to identify the key customer segments across their brands so they could cater to different parts of the market, in different locations, with unique products and varied pricing models to retain the highest value customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740689888-IK5SUKFUFM0EIVYWRT2I/Case+study+IPA.png</image:loc>
      <image:title>Making sense of mixed data - Data driven segmentation</image:title>
      <image:caption>The Institute of Public Accountants (IPA) wanted to develop a strategy to transition more accounting students from passive to active membership, repositioning IPA as a valued component of their professional career development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740630319-A24TOPV7QODDOJ3KJAD5/Case+study+-+Byron+Bay.png</image:loc>
      <image:title>Making sense of mixed data - Insights</image:title>
      <image:caption>We worked on a fascinating project with Bay FM in order to understand their subscriber base to improve revenues and the retention of subscribers into the future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740637970-FQKXHIYYUB3OGCYAR2MZ/Case+study+-+COVID.png</image:loc>
      <image:title>Making sense of mixed data - Covid 19</image:title>
      <image:caption>With the world falling into the grips of a pandemic, we as data enthusiasts took to the open source data available and kept up to date with our own analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740672508-API3DM5N9OASIRZVYCRR/Case+study+-+Drivers+crash+stats.png</image:loc>
      <image:title>Making sense of mixed data - Driver crash statistics</image:title>
      <image:caption>Here we showcase Australian road statistics involving crashes and fatalities as a way of showing the capabilities of Tableau’s visualisation tool.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1682322707678-MXPS6DI9NAZA3ODQPMXC/gimmie_thumbnail.png</image:loc>
      <image:title>Making sense of mixed data - Challenging convention</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914072-C4DAE6GDM2GECGQBDMPY/pgmg-thumbnail.png</image:loc>
      <image:title>Making sense of mixed data - Motivating sales teams with data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002911648-OQNEE00DRBGELD8W9TI5/interactive-image-thumbnail.png</image:loc>
      <image:title>Making sense of mixed data - Bringing imagery to life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002912278-G3L5CNBOSXG6XQLVXH7I/kip-mcgrath-thumbnail.png</image:loc>
      <image:title>Making sense of mixed data - Flexible cuts of data on demand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914683-NY073XU6WUUXE3VTFYYP/regional-australia-institute-thumbnail.png</image:loc>
      <image:title>Making sense of mixed data - Presenting with style to the public</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/viz-tips-jan</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-19</lastmod>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/viz-tips</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674502219634-ZSE1G1I1A8MHJSS4BR1R/image-asset.png</image:loc>
      <image:title>Viz tips - Set your goals</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1676499963700-KQVZ7EQ8LLF7LY88IKZO/clutter.png</image:loc>
      <image:title>Viz tips - Clear the clutter</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1678706861786-U29R6HEUZXJHMYE4GEHO/rainbow.png</image:loc>
      <image:title>Viz tips - Cool, calm, colour</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1681995443524-0LX8XXB4OSHY6WMMU767/style.png</image:loc>
      <image:title>Viz tips - Mix styles wisely</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1684962680572-G50QZLRWSSWQNVS85P75/storytelling.png</image:loc>
      <image:title>Viz tips - Tell the story, quickly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1687746152571-YUZJUNNSWZMNQQZZOQ3V/knife.png</image:loc>
      <image:title>Viz tips - Look sharp</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1690512443889-VWWSX7USHR00FXGDK1P5/frames.png</image:loc>
      <image:title>Viz tips - Picture this</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1692792511141-9L9DYDMIP5ASSQ9E4J66/pie.png</image:loc>
      <image:title>Viz tips - The life of pie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1702940570807-UIJ7MF3LWTY9762J1CHA/slice+and+dice.png</image:loc>
      <image:title>Viz tips - Slicing and dicing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1702940593134-HMYSWO7S8M28JEIYGJ1F/tips.png</image:loc>
      <image:title>Viz tips - Leave a tip</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1702940611474-GCHPKW5NW8AKJBCT3EWL/fast_lane.png</image:loc>
      <image:title>Viz tips - The fast lane</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1702940638062-AW0WP43BCKWW8NMGEQLR/revise.png</image:loc>
      <image:title>Viz tips - Review and revisualise</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/keeping-control-of-projects</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/c034e0a8-3ca7-4bf8-868d-520d0f5b4dd0/open4.png</image:loc>
      <image:title>Keeping control of projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/21c1c5ff-faf4-4961-882f-a80c6def0701/open4.gif</image:loc>
      <image:title>Keeping control of projects</image:title>
      <image:caption>A real-time view of the progress of all projects, in one simple to use dashboard</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/4e058e07-d0df-4eb6-9dd5-3912c3c83364/open4_dept.jpg</image:loc>
      <image:title>Keeping control of projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1c017cde-5f3f-4503-ad9f-86fe4fbe4481/open4_line.jpg</image:loc>
      <image:title>Keeping control of projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740680764-M1SEYM5KUZSDXYWEW0XV/Case+study+-+Project+Management.png</image:loc>
      <image:title>Keeping control of projects - Project management</image:title>
      <image:caption>Our client had a number of high quality sources but no way of tapping into this data in real-time, and by the time they could visualise it, budgets may have already been exceeded past key thresholds, leaving some projects in a loss.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1683273115181-7F4OM2EX6LZASUZZI9M7/image-asset.png</image:loc>
      <image:title>Keeping control of projects - Keeping control of projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674560473244-4J9F8SA5REHVERBT0GHN/image-asset.png</image:loc>
      <image:title>Keeping control of projects - Leveraging enterprise tools</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674513766511-4VI9DPDQI37Q7AQ0NKZQ/image-asset.png</image:loc>
      <image:title>Keeping control of projects - Making sense of mixed data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674542685813-Y7EJVXVYBJ9NZX1KF9MZ/image-asset.png</image:loc>
      <image:title>Keeping control of projects - Uncovering survey insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740617114-PBR2TL0WAQCI9F8KKSH3/Case+study+-++Churn.png</image:loc>
      <image:title>Keeping control of projects - Customer retention</image:title>
      <image:caption>A leading Australian telco were undertaking a raft of customer retention initiatives and engaged White Box to build a predictive model to evaluate the churn risk posed by its customer base.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656743495485-IUQ9H9QJ7DUMZ8VE6XW2/Case+study+data+science+driven+results.png</image:loc>
      <image:title>Keeping control of projects - Data science driven insights</image:title>
      <image:caption>A large media company was struggling to understand the impact of their email comms - what is the optimal email frequency and mix for increasing engagement but keeping unsubscribes to a minimum?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740658356-KOEUWPRN008P1U2LGTCI/Case+study+-+Customer+Segmentation+V2.png</image:loc>
      <image:title>Keeping control of projects - Behavioural segmentation</image:title>
      <image:caption>Our client wanted to identify the key customer segments across their brands so they could cater to different parts of the market, in different locations, with unique products and varied pricing models to retain the highest value customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740689888-IK5SUKFUFM0EIVYWRT2I/Case+study+IPA.png</image:loc>
      <image:title>Keeping control of projects - Data driven segmentation</image:title>
      <image:caption>The Institute of Public Accountants (IPA) wanted to develop a strategy to transition more accounting students from passive to active membership, repositioning IPA as a valued component of their professional career development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740630319-A24TOPV7QODDOJ3KJAD5/Case+study+-+Byron+Bay.png</image:loc>
      <image:title>Keeping control of projects - Insights</image:title>
      <image:caption>We worked on a fascinating project with Bay FM in order to understand their subscriber base to improve revenues and the retention of subscribers into the future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740637970-FQKXHIYYUB3OGCYAR2MZ/Case+study+-+COVID.png</image:loc>
      <image:title>Keeping control of projects - Covid 19</image:title>
      <image:caption>With the world falling into the grips of a pandemic, we as data enthusiasts took to the open source data available and kept up to date with our own analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740672508-API3DM5N9OASIRZVYCRR/Case+study+-+Drivers+crash+stats.png</image:loc>
      <image:title>Keeping control of projects - Driver crash statistics</image:title>
      <image:caption>Here we showcase Australian road statistics involving crashes and fatalities as a way of showing the capabilities of Tableau’s visualisation tool.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1682322707678-MXPS6DI9NAZA3ODQPMXC/gimmie_thumbnail.png</image:loc>
      <image:title>Keeping control of projects - Challenging convention</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914072-C4DAE6GDM2GECGQBDMPY/pgmg-thumbnail.png</image:loc>
      <image:title>Keeping control of projects - Motivating sales teams with data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002911648-OQNEE00DRBGELD8W9TI5/interactive-image-thumbnail.png</image:loc>
      <image:title>Keeping control of projects - Bringing imagery to life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002912278-G3L5CNBOSXG6XQLVXH7I/kip-mcgrath-thumbnail.png</image:loc>
      <image:title>Keeping control of projects - Flexible cuts of data on demand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914683-NY073XU6WUUXE3VTFYYP/regional-australia-institute-thumbnail.png</image:loc>
      <image:title>Keeping control of projects - Presenting with style to the public</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/uncovering-survey-insights</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/8347ea54-a89e-4ac4-9f4f-6cf3fe245a38/survey_insights.png</image:loc>
      <image:title>Uncovering survey insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/bb82eaec-886d-4e15-b27b-6dea46de8744/ribbon+chart.png</image:loc>
      <image:title>Uncovering survey insights - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740680764-M1SEYM5KUZSDXYWEW0XV/Case+study+-+Project+Management.png</image:loc>
      <image:title>Uncovering survey insights - Project management</image:title>
      <image:caption>Our client had a number of high quality sources but no way of tapping into this data in real-time, and by the time they could visualise it, budgets may have already been exceeded past key thresholds, leaving some projects in a loss.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1683273115181-7F4OM2EX6LZASUZZI9M7/image-asset.png</image:loc>
      <image:title>Uncovering survey insights - Keeping control of projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674560473244-4J9F8SA5REHVERBT0GHN/image-asset.png</image:loc>
      <image:title>Uncovering survey insights - Leveraging enterprise tools</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674513766511-4VI9DPDQI37Q7AQ0NKZQ/image-asset.png</image:loc>
      <image:title>Uncovering survey insights - Making sense of mixed data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674542685813-Y7EJVXVYBJ9NZX1KF9MZ/image-asset.png</image:loc>
      <image:title>Uncovering survey insights - Uncovering survey insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740617114-PBR2TL0WAQCI9F8KKSH3/Case+study+-++Churn.png</image:loc>
      <image:title>Uncovering survey insights - Customer retention</image:title>
      <image:caption>A leading Australian telco were undertaking a raft of customer retention initiatives and engaged White Box to build a predictive model to evaluate the churn risk posed by its customer base.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656743495485-IUQ9H9QJ7DUMZ8VE6XW2/Case+study+data+science+driven+results.png</image:loc>
      <image:title>Uncovering survey insights - Data science driven insights</image:title>
      <image:caption>A large media company was struggling to understand the impact of their email comms - what is the optimal email frequency and mix for increasing engagement but keeping unsubscribes to a minimum?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740658356-KOEUWPRN008P1U2LGTCI/Case+study+-+Customer+Segmentation+V2.png</image:loc>
      <image:title>Uncovering survey insights - Behavioural segmentation</image:title>
      <image:caption>Our client wanted to identify the key customer segments across their brands so they could cater to different parts of the market, in different locations, with unique products and varied pricing models to retain the highest value customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740689888-IK5SUKFUFM0EIVYWRT2I/Case+study+IPA.png</image:loc>
      <image:title>Uncovering survey insights - Data driven segmentation</image:title>
      <image:caption>The Institute of Public Accountants (IPA) wanted to develop a strategy to transition more accounting students from passive to active membership, repositioning IPA as a valued component of their professional career development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740630319-A24TOPV7QODDOJ3KJAD5/Case+study+-+Byron+Bay.png</image:loc>
      <image:title>Uncovering survey insights - Insights</image:title>
      <image:caption>We worked on a fascinating project with Bay FM in order to understand their subscriber base to improve revenues and the retention of subscribers into the future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740637970-FQKXHIYYUB3OGCYAR2MZ/Case+study+-+COVID.png</image:loc>
      <image:title>Uncovering survey insights - Covid 19</image:title>
      <image:caption>With the world falling into the grips of a pandemic, we as data enthusiasts took to the open source data available and kept up to date with our own analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740672508-API3DM5N9OASIRZVYCRR/Case+study+-+Drivers+crash+stats.png</image:loc>
      <image:title>Uncovering survey insights - Driver crash statistics</image:title>
      <image:caption>Here we showcase Australian road statistics involving crashes and fatalities as a way of showing the capabilities of Tableau’s visualisation tool.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1682322707678-MXPS6DI9NAZA3ODQPMXC/gimmie_thumbnail.png</image:loc>
      <image:title>Uncovering survey insights - Challenging convention</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914072-C4DAE6GDM2GECGQBDMPY/pgmg-thumbnail.png</image:loc>
      <image:title>Uncovering survey insights - Motivating sales teams with data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002911648-OQNEE00DRBGELD8W9TI5/interactive-image-thumbnail.png</image:loc>
      <image:title>Uncovering survey insights - Bringing imagery to life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002912278-G3L5CNBOSXG6XQLVXH7I/kip-mcgrath-thumbnail.png</image:loc>
      <image:title>Uncovering survey insights - Flexible cuts of data on demand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914683-NY073XU6WUUXE3VTFYYP/regional-australia-institute-thumbnail.png</image:loc>
      <image:title>Uncovering survey insights - Presenting with style to the public</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/leveraging-enterprise-tools</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/df01e086-2617-4a02-bfeb-8f95e599c72b/vault.png</image:loc>
      <image:title>Leveraging enterprise tools</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740680764-M1SEYM5KUZSDXYWEW0XV/Case+study+-+Project+Management.png</image:loc>
      <image:title>Leveraging enterprise tools - Project management</image:title>
      <image:caption>Our client had a number of high quality sources but no way of tapping into this data in real-time, and by the time they could visualise it, budgets may have already been exceeded past key thresholds, leaving some projects in a loss.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1683273115181-7F4OM2EX6LZASUZZI9M7/image-asset.png</image:loc>
      <image:title>Leveraging enterprise tools - Keeping control of projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674560473244-4J9F8SA5REHVERBT0GHN/image-asset.png</image:loc>
      <image:title>Leveraging enterprise tools - Leveraging enterprise tools</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674513766511-4VI9DPDQI37Q7AQ0NKZQ/image-asset.png</image:loc>
      <image:title>Leveraging enterprise tools - Making sense of mixed data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674542685813-Y7EJVXVYBJ9NZX1KF9MZ/image-asset.png</image:loc>
      <image:title>Leveraging enterprise tools - Uncovering survey insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740617114-PBR2TL0WAQCI9F8KKSH3/Case+study+-++Churn.png</image:loc>
      <image:title>Leveraging enterprise tools - Customer retention</image:title>
      <image:caption>A leading Australian telco were undertaking a raft of customer retention initiatives and engaged White Box to build a predictive model to evaluate the churn risk posed by its customer base.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656743495485-IUQ9H9QJ7DUMZ8VE6XW2/Case+study+data+science+driven+results.png</image:loc>
      <image:title>Leveraging enterprise tools - Data science driven insights</image:title>
      <image:caption>A large media company was struggling to understand the impact of their email comms - what is the optimal email frequency and mix for increasing engagement but keeping unsubscribes to a minimum?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740658356-KOEUWPRN008P1U2LGTCI/Case+study+-+Customer+Segmentation+V2.png</image:loc>
      <image:title>Leveraging enterprise tools - Behavioural segmentation</image:title>
      <image:caption>Our client wanted to identify the key customer segments across their brands so they could cater to different parts of the market, in different locations, with unique products and varied pricing models to retain the highest value customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740689888-IK5SUKFUFM0EIVYWRT2I/Case+study+IPA.png</image:loc>
      <image:title>Leveraging enterprise tools - Data driven segmentation</image:title>
      <image:caption>The Institute of Public Accountants (IPA) wanted to develop a strategy to transition more accounting students from passive to active membership, repositioning IPA as a valued component of their professional career development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740630319-A24TOPV7QODDOJ3KJAD5/Case+study+-+Byron+Bay.png</image:loc>
      <image:title>Leveraging enterprise tools - Insights</image:title>
      <image:caption>We worked on a fascinating project with Bay FM in order to understand their subscriber base to improve revenues and the retention of subscribers into the future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740637970-FQKXHIYYUB3OGCYAR2MZ/Case+study+-+COVID.png</image:loc>
      <image:title>Leveraging enterprise tools - Covid 19</image:title>
      <image:caption>With the world falling into the grips of a pandemic, we as data enthusiasts took to the open source data available and kept up to date with our own analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740672508-API3DM5N9OASIRZVYCRR/Case+study+-+Drivers+crash+stats.png</image:loc>
      <image:title>Leveraging enterprise tools - Driver crash statistics</image:title>
      <image:caption>Here we showcase Australian road statistics involving crashes and fatalities as a way of showing the capabilities of Tableau’s visualisation tool.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1682322707678-MXPS6DI9NAZA3ODQPMXC/gimmie_thumbnail.png</image:loc>
      <image:title>Leveraging enterprise tools - Challenging convention</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914072-C4DAE6GDM2GECGQBDMPY/pgmg-thumbnail.png</image:loc>
      <image:title>Leveraging enterprise tools - Motivating sales teams with data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002911648-OQNEE00DRBGELD8W9TI5/interactive-image-thumbnail.png</image:loc>
      <image:title>Leveraging enterprise tools - Bringing imagery to life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002912278-G3L5CNBOSXG6XQLVXH7I/kip-mcgrath-thumbnail.png</image:loc>
      <image:title>Leveraging enterprise tools - Flexible cuts of data on demand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914683-NY073XU6WUUXE3VTFYYP/regional-australia-institute-thumbnail.png</image:loc>
      <image:title>Leveraging enterprise tools - Presenting with style to the public</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/retaining-your-best-customers</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-04-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/df01e086-2617-4a02-bfeb-8f95e599c72b/vault.png</image:loc>
      <image:title>Retaining your best customers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740680764-M1SEYM5KUZSDXYWEW0XV/Case+study+-+Project+Management.png</image:loc>
      <image:title>Retaining your best customers - Project management</image:title>
      <image:caption>Our client had a number of high quality sources but no way of tapping into this data in real-time, and by the time they could visualise it, budgets may have already been exceeded past key thresholds, leaving some projects in a loss.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1683273115181-7F4OM2EX6LZASUZZI9M7/image-asset.png</image:loc>
      <image:title>Retaining your best customers - Keeping control of projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674560473244-4J9F8SA5REHVERBT0GHN/image-asset.png</image:loc>
      <image:title>Retaining your best customers - Leveraging enterprise tools</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674513766511-4VI9DPDQI37Q7AQ0NKZQ/image-asset.png</image:loc>
      <image:title>Retaining your best customers - Making sense of mixed data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674542685813-Y7EJVXVYBJ9NZX1KF9MZ/image-asset.png</image:loc>
      <image:title>Retaining your best customers - Uncovering survey insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740617114-PBR2TL0WAQCI9F8KKSH3/Case+study+-++Churn.png</image:loc>
      <image:title>Retaining your best customers - Customer retention</image:title>
      <image:caption>A leading Australian telco were undertaking a raft of customer retention initiatives and engaged White Box to build a predictive model to evaluate the churn risk posed by its customer base.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656743495485-IUQ9H9QJ7DUMZ8VE6XW2/Case+study+data+science+driven+results.png</image:loc>
      <image:title>Retaining your best customers - Data science driven insights</image:title>
      <image:caption>A large media company was struggling to understand the impact of their email comms - what is the optimal email frequency and mix for increasing engagement but keeping unsubscribes to a minimum?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740658356-KOEUWPRN008P1U2LGTCI/Case+study+-+Customer+Segmentation+V2.png</image:loc>
      <image:title>Retaining your best customers - Behavioural segmentation</image:title>
      <image:caption>Our client wanted to identify the key customer segments across their brands so they could cater to different parts of the market, in different locations, with unique products and varied pricing models to retain the highest value customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740689888-IK5SUKFUFM0EIVYWRT2I/Case+study+IPA.png</image:loc>
      <image:title>Retaining your best customers - Data driven segmentation</image:title>
      <image:caption>The Institute of Public Accountants (IPA) wanted to develop a strategy to transition more accounting students from passive to active membership, repositioning IPA as a valued component of their professional career development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740630319-A24TOPV7QODDOJ3KJAD5/Case+study+-+Byron+Bay.png</image:loc>
      <image:title>Retaining your best customers - Insights</image:title>
      <image:caption>We worked on a fascinating project with Bay FM in order to understand their subscriber base to improve revenues and the retention of subscribers into the future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740637970-FQKXHIYYUB3OGCYAR2MZ/Case+study+-+COVID.png</image:loc>
      <image:title>Retaining your best customers - Covid 19</image:title>
      <image:caption>With the world falling into the grips of a pandemic, we as data enthusiasts took to the open source data available and kept up to date with our own analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740672508-API3DM5N9OASIRZVYCRR/Case+study+-+Drivers+crash+stats.png</image:loc>
      <image:title>Retaining your best customers - Driver crash statistics</image:title>
      <image:caption>Here we showcase Australian road statistics involving crashes and fatalities as a way of showing the capabilities of Tableau’s visualisation tool.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1682322707678-MXPS6DI9NAZA3ODQPMXC/gimmie_thumbnail.png</image:loc>
      <image:title>Retaining your best customers - Challenging convention</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914072-C4DAE6GDM2GECGQBDMPY/pgmg-thumbnail.png</image:loc>
      <image:title>Retaining your best customers - Motivating sales teams with data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002911648-OQNEE00DRBGELD8W9TI5/interactive-image-thumbnail.png</image:loc>
      <image:title>Retaining your best customers - Bringing imagery to life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002912278-G3L5CNBOSXG6XQLVXH7I/kip-mcgrath-thumbnail.png</image:loc>
      <image:title>Retaining your best customers - Flexible cuts of data on demand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914683-NY073XU6WUUXE3VTFYYP/regional-australia-institute-thumbnail.png</image:loc>
      <image:title>Retaining your best customers - Presenting with style to the public</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/viz-tips-feb</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-19</lastmod>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/data-visualisation-software</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1678763664152-FEZNVGM5KXGVWRH24ZWP/unsplash-image-cPVj7QlcKyM.jpg</image:loc>
      <image:title>Everything you need to know about data visualisation software - The dashboard</image:title>
      <image:caption>“All your important indicators scanned in an instant”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/ndis-data-analysis-and-reporting</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/be68a951-2d82-4db8-8f2b-ae55f3f0dac5/1-hero-main-iStock-2199133453.jpg</image:loc>
      <image:title>NDIS data analysis and reporting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/2da6662b-1be6-4180-a62e-e50998eb5a60/bi-tools-logos.png</image:loc>
      <image:title>NDIS data analysis and reporting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/8f0b5950-00de-4463-b19c-e72ee8d821d1/White+Box+-+NDIS+-+Mar23.jpg</image:loc>
      <image:title>NDIS data analysis and reporting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740680764-M1SEYM5KUZSDXYWEW0XV/Case+study+-+Project+Management.png</image:loc>
      <image:title>NDIS data analysis and reporting - Project management</image:title>
      <image:caption>Our client had a number of high quality sources but no way of tapping into this data in real-time, and by the time they could visualise it, budgets may have already been exceeded past key thresholds, leaving some projects in a loss.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1683273115181-7F4OM2EX6LZASUZZI9M7/image-asset.png</image:loc>
      <image:title>NDIS data analysis and reporting - Keeping control of projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674560473244-4J9F8SA5REHVERBT0GHN/image-asset.png</image:loc>
      <image:title>NDIS data analysis and reporting - Leveraging enterprise tools</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674513766511-4VI9DPDQI37Q7AQ0NKZQ/image-asset.png</image:loc>
      <image:title>NDIS data analysis and reporting - Making sense of mixed data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674542685813-Y7EJVXVYBJ9NZX1KF9MZ/image-asset.png</image:loc>
      <image:title>NDIS data analysis and reporting - Uncovering survey insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740617114-PBR2TL0WAQCI9F8KKSH3/Case+study+-++Churn.png</image:loc>
      <image:title>NDIS data analysis and reporting - Customer retention</image:title>
      <image:caption>A leading Australian telco were undertaking a raft of customer retention initiatives and engaged White Box to build a predictive model to evaluate the churn risk posed by its customer base.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656743495485-IUQ9H9QJ7DUMZ8VE6XW2/Case+study+data+science+driven+results.png</image:loc>
      <image:title>NDIS data analysis and reporting - Data science driven insights</image:title>
      <image:caption>A large media company was struggling to understand the impact of their email comms - what is the optimal email frequency and mix for increasing engagement but keeping unsubscribes to a minimum?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740658356-KOEUWPRN008P1U2LGTCI/Case+study+-+Customer+Segmentation+V2.png</image:loc>
      <image:title>NDIS data analysis and reporting - Behavioural segmentation</image:title>
      <image:caption>Our client wanted to identify the key customer segments across their brands so they could cater to different parts of the market, in different locations, with unique products and varied pricing models to retain the highest value customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740689888-IK5SUKFUFM0EIVYWRT2I/Case+study+IPA.png</image:loc>
      <image:title>NDIS data analysis and reporting - Data driven segmentation</image:title>
      <image:caption>The Institute of Public Accountants (IPA) wanted to develop a strategy to transition more accounting students from passive to active membership, repositioning IPA as a valued component of their professional career development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740630319-A24TOPV7QODDOJ3KJAD5/Case+study+-+Byron+Bay.png</image:loc>
      <image:title>NDIS data analysis and reporting - Insights</image:title>
      <image:caption>We worked on a fascinating project with Bay FM in order to understand their subscriber base to improve revenues and the retention of subscribers into the future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740637970-FQKXHIYYUB3OGCYAR2MZ/Case+study+-+COVID.png</image:loc>
      <image:title>NDIS data analysis and reporting - Covid 19</image:title>
      <image:caption>With the world falling into the grips of a pandemic, we as data enthusiasts took to the open source data available and kept up to date with our own analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740672508-API3DM5N9OASIRZVYCRR/Case+study+-+Drivers+crash+stats.png</image:loc>
      <image:title>NDIS data analysis and reporting - Driver crash statistics</image:title>
      <image:caption>Here we showcase Australian road statistics involving crashes and fatalities as a way of showing the capabilities of Tableau’s visualisation tool.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1682322707678-MXPS6DI9NAZA3ODQPMXC/gimmie_thumbnail.png</image:loc>
      <image:title>NDIS data analysis and reporting - Challenging convention</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914072-C4DAE6GDM2GECGQBDMPY/pgmg-thumbnail.png</image:loc>
      <image:title>NDIS data analysis and reporting - Motivating sales teams with data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002911648-OQNEE00DRBGELD8W9TI5/interactive-image-thumbnail.png</image:loc>
      <image:title>NDIS data analysis and reporting - Bringing imagery to life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002912278-G3L5CNBOSXG6XQLVXH7I/kip-mcgrath-thumbnail.png</image:loc>
      <image:title>NDIS data analysis and reporting - Flexible cuts of data on demand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914683-NY073XU6WUUXE3VTFYYP/regional-australia-institute-thumbnail.png</image:loc>
      <image:title>NDIS data analysis and reporting - Presenting with style to the public</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/viz-tips-mar</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/9415b907-d320-406a-a3df-2dc7008f800b/PIC+1.2.png</image:loc>
      <image:title>Cool, calm, colour - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/viz-tips-apr</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/83e60e69-0af5-4a32-96a5-0ea6fce8aa81/style+dash+1.jpg</image:loc>
      <image:title>Mix styles wisely - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/30d0eb9d-2d7e-4095-8112-d01c4176fbf9/style+dash+2.jpg</image:loc>
      <image:title>Mix styles wisely - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/31776f25-fd83-4acf-b6fc-ac447223071b/style+dash+3.jpg</image:loc>
      <image:title>Mix styles wisely - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/motivating-sales-teams</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/e91fcc1a-e05b-4c43-870f-34a4783ca40e/pgmg.png</image:loc>
      <image:title>Motivating sales teams</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740680764-M1SEYM5KUZSDXYWEW0XV/Case+study+-+Project+Management.png</image:loc>
      <image:title>Motivating sales teams - Project management</image:title>
      <image:caption>Our client had a number of high quality sources but no way of tapping into this data in real-time, and by the time they could visualise it, budgets may have already been exceeded past key thresholds, leaving some projects in a loss.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1683273115181-7F4OM2EX6LZASUZZI9M7/image-asset.png</image:loc>
      <image:title>Motivating sales teams - Keeping control of projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674560473244-4J9F8SA5REHVERBT0GHN/image-asset.png</image:loc>
      <image:title>Motivating sales teams - Leveraging enterprise tools</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674513766511-4VI9DPDQI37Q7AQ0NKZQ/image-asset.png</image:loc>
      <image:title>Motivating sales teams - Making sense of mixed data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674542685813-Y7EJVXVYBJ9NZX1KF9MZ/image-asset.png</image:loc>
      <image:title>Motivating sales teams - Uncovering survey insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740617114-PBR2TL0WAQCI9F8KKSH3/Case+study+-++Churn.png</image:loc>
      <image:title>Motivating sales teams - Customer retention</image:title>
      <image:caption>A leading Australian telco were undertaking a raft of customer retention initiatives and engaged White Box to build a predictive model to evaluate the churn risk posed by its customer base.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656743495485-IUQ9H9QJ7DUMZ8VE6XW2/Case+study+data+science+driven+results.png</image:loc>
      <image:title>Motivating sales teams - Data science driven insights</image:title>
      <image:caption>A large media company was struggling to understand the impact of their email comms - what is the optimal email frequency and mix for increasing engagement but keeping unsubscribes to a minimum?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740658356-KOEUWPRN008P1U2LGTCI/Case+study+-+Customer+Segmentation+V2.png</image:loc>
      <image:title>Motivating sales teams - Behavioural segmentation</image:title>
      <image:caption>Our client wanted to identify the key customer segments across their brands so they could cater to different parts of the market, in different locations, with unique products and varied pricing models to retain the highest value customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740689888-IK5SUKFUFM0EIVYWRT2I/Case+study+IPA.png</image:loc>
      <image:title>Motivating sales teams - Data driven segmentation</image:title>
      <image:caption>The Institute of Public Accountants (IPA) wanted to develop a strategy to transition more accounting students from passive to active membership, repositioning IPA as a valued component of their professional career development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740630319-A24TOPV7QODDOJ3KJAD5/Case+study+-+Byron+Bay.png</image:loc>
      <image:title>Motivating sales teams - Insights</image:title>
      <image:caption>We worked on a fascinating project with Bay FM in order to understand their subscriber base to improve revenues and the retention of subscribers into the future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740637970-FQKXHIYYUB3OGCYAR2MZ/Case+study+-+COVID.png</image:loc>
      <image:title>Motivating sales teams - Covid 19</image:title>
      <image:caption>With the world falling into the grips of a pandemic, we as data enthusiasts took to the open source data available and kept up to date with our own analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740672508-API3DM5N9OASIRZVYCRR/Case+study+-+Drivers+crash+stats.png</image:loc>
      <image:title>Motivating sales teams - Driver crash statistics</image:title>
      <image:caption>Here we showcase Australian road statistics involving crashes and fatalities as a way of showing the capabilities of Tableau’s visualisation tool.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1682322707678-MXPS6DI9NAZA3ODQPMXC/gimmie_thumbnail.png</image:loc>
      <image:title>Motivating sales teams - Challenging convention</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914072-C4DAE6GDM2GECGQBDMPY/pgmg-thumbnail.png</image:loc>
      <image:title>Motivating sales teams - Motivating sales teams with data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002911648-OQNEE00DRBGELD8W9TI5/interactive-image-thumbnail.png</image:loc>
      <image:title>Motivating sales teams - Bringing imagery to life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002912278-G3L5CNBOSXG6XQLVXH7I/kip-mcgrath-thumbnail.png</image:loc>
      <image:title>Motivating sales teams - Flexible cuts of data on demand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914683-NY073XU6WUUXE3VTFYYP/regional-australia-institute-thumbnail.png</image:loc>
      <image:title>Motivating sales teams - Presenting with style to the public</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/challenging-convention</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-04-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/2fd128f0-9640-422f-b156-a22194a92ddb/gimmie.png</image:loc>
      <image:title>Challenging convention</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740680764-M1SEYM5KUZSDXYWEW0XV/Case+study+-+Project+Management.png</image:loc>
      <image:title>Challenging convention - Project management</image:title>
      <image:caption>Our client had a number of high quality sources but no way of tapping into this data in real-time, and by the time they could visualise it, budgets may have already been exceeded past key thresholds, leaving some projects in a loss.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1683273115181-7F4OM2EX6LZASUZZI9M7/image-asset.png</image:loc>
      <image:title>Challenging convention - Keeping control of projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674560473244-4J9F8SA5REHVERBT0GHN/image-asset.png</image:loc>
      <image:title>Challenging convention - Leveraging enterprise tools</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674513766511-4VI9DPDQI37Q7AQ0NKZQ/image-asset.png</image:loc>
      <image:title>Challenging convention - Making sense of mixed data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674542685813-Y7EJVXVYBJ9NZX1KF9MZ/image-asset.png</image:loc>
      <image:title>Challenging convention - Uncovering survey insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740617114-PBR2TL0WAQCI9F8KKSH3/Case+study+-++Churn.png</image:loc>
      <image:title>Challenging convention - Customer retention</image:title>
      <image:caption>A leading Australian telco were undertaking a raft of customer retention initiatives and engaged White Box to build a predictive model to evaluate the churn risk posed by its customer base.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656743495485-IUQ9H9QJ7DUMZ8VE6XW2/Case+study+data+science+driven+results.png</image:loc>
      <image:title>Challenging convention - Data science driven insights</image:title>
      <image:caption>A large media company was struggling to understand the impact of their email comms - what is the optimal email frequency and mix for increasing engagement but keeping unsubscribes to a minimum?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740658356-KOEUWPRN008P1U2LGTCI/Case+study+-+Customer+Segmentation+V2.png</image:loc>
      <image:title>Challenging convention - Behavioural segmentation</image:title>
      <image:caption>Our client wanted to identify the key customer segments across their brands so they could cater to different parts of the market, in different locations, with unique products and varied pricing models to retain the highest value customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740689888-IK5SUKFUFM0EIVYWRT2I/Case+study+IPA.png</image:loc>
      <image:title>Challenging convention - Data driven segmentation</image:title>
      <image:caption>The Institute of Public Accountants (IPA) wanted to develop a strategy to transition more accounting students from passive to active membership, repositioning IPA as a valued component of their professional career development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740630319-A24TOPV7QODDOJ3KJAD5/Case+study+-+Byron+Bay.png</image:loc>
      <image:title>Challenging convention - Insights</image:title>
      <image:caption>We worked on a fascinating project with Bay FM in order to understand their subscriber base to improve revenues and the retention of subscribers into the future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740637970-FQKXHIYYUB3OGCYAR2MZ/Case+study+-+COVID.png</image:loc>
      <image:title>Challenging convention - Covid 19</image:title>
      <image:caption>With the world falling into the grips of a pandemic, we as data enthusiasts took to the open source data available and kept up to date with our own analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740672508-API3DM5N9OASIRZVYCRR/Case+study+-+Drivers+crash+stats.png</image:loc>
      <image:title>Challenging convention - Driver crash statistics</image:title>
      <image:caption>Here we showcase Australian road statistics involving crashes and fatalities as a way of showing the capabilities of Tableau’s visualisation tool.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1682322707678-MXPS6DI9NAZA3ODQPMXC/gimmie_thumbnail.png</image:loc>
      <image:title>Challenging convention - Challenging convention</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914072-C4DAE6GDM2GECGQBDMPY/pgmg-thumbnail.png</image:loc>
      <image:title>Challenging convention - Motivating sales teams with data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002911648-OQNEE00DRBGELD8W9TI5/interactive-image-thumbnail.png</image:loc>
      <image:title>Challenging convention - Bringing imagery to life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002912278-G3L5CNBOSXG6XQLVXH7I/kip-mcgrath-thumbnail.png</image:loc>
      <image:title>Challenging convention - Flexible cuts of data on demand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914683-NY073XU6WUUXE3VTFYYP/regional-australia-institute-thumbnail.png</image:loc>
      <image:title>Challenging convention - Presenting with style to the public</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/end-to-end-data-process</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/b5423bed-c856-45b9-baba-5d34279b0521/mess+to+paradise+%282%29.png</image:loc>
      <image:title>End to end data process - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/23006535-a732-47c5-a6d7-c2bb9d9b28c5/White+Box+-+End+to+end+data+process.jpg</image:loc>
      <image:title>End to end data process - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740680764-M1SEYM5KUZSDXYWEW0XV/Case+study+-+Project+Management.png</image:loc>
      <image:title>End to end data process - Project management</image:title>
      <image:caption>Our client had a number of high quality sources but no way of tapping into this data in real-time, and by the time they could visualise it, budgets may have already been exceeded past key thresholds, leaving some projects in a loss.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1683273115181-7F4OM2EX6LZASUZZI9M7/image-asset.png</image:loc>
      <image:title>End to end data process - Keeping control of projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674560473244-4J9F8SA5REHVERBT0GHN/image-asset.png</image:loc>
      <image:title>End to end data process - Leveraging enterprise tools</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674513766511-4VI9DPDQI37Q7AQ0NKZQ/image-asset.png</image:loc>
      <image:title>End to end data process - Making sense of mixed data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674542685813-Y7EJVXVYBJ9NZX1KF9MZ/image-asset.png</image:loc>
      <image:title>End to end data process - Uncovering survey insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740617114-PBR2TL0WAQCI9F8KKSH3/Case+study+-++Churn.png</image:loc>
      <image:title>End to end data process - Customer retention</image:title>
      <image:caption>A leading Australian telco were undertaking a raft of customer retention initiatives and engaged White Box to build a predictive model to evaluate the churn risk posed by its customer base.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656743495485-IUQ9H9QJ7DUMZ8VE6XW2/Case+study+data+science+driven+results.png</image:loc>
      <image:title>End to end data process - Data science driven insights</image:title>
      <image:caption>A large media company was struggling to understand the impact of their email comms - what is the optimal email frequency and mix for increasing engagement but keeping unsubscribes to a minimum?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740658356-KOEUWPRN008P1U2LGTCI/Case+study+-+Customer+Segmentation+V2.png</image:loc>
      <image:title>End to end data process - Behavioural segmentation</image:title>
      <image:caption>Our client wanted to identify the key customer segments across their brands so they could cater to different parts of the market, in different locations, with unique products and varied pricing models to retain the highest value customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740689888-IK5SUKFUFM0EIVYWRT2I/Case+study+IPA.png</image:loc>
      <image:title>End to end data process - Data driven segmentation</image:title>
      <image:caption>The Institute of Public Accountants (IPA) wanted to develop a strategy to transition more accounting students from passive to active membership, repositioning IPA as a valued component of their professional career development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740630319-A24TOPV7QODDOJ3KJAD5/Case+study+-+Byron+Bay.png</image:loc>
      <image:title>End to end data process - Insights</image:title>
      <image:caption>We worked on a fascinating project with Bay FM in order to understand their subscriber base to improve revenues and the retention of subscribers into the future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740637970-FQKXHIYYUB3OGCYAR2MZ/Case+study+-+COVID.png</image:loc>
      <image:title>End to end data process - Covid 19</image:title>
      <image:caption>With the world falling into the grips of a pandemic, we as data enthusiasts took to the open source data available and kept up to date with our own analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740672508-API3DM5N9OASIRZVYCRR/Case+study+-+Drivers+crash+stats.png</image:loc>
      <image:title>End to end data process - Driver crash statistics</image:title>
      <image:caption>Here we showcase Australian road statistics involving crashes and fatalities as a way of showing the capabilities of Tableau’s visualisation tool.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1682322707678-MXPS6DI9NAZA3ODQPMXC/gimmie_thumbnail.png</image:loc>
      <image:title>End to end data process - Challenging convention</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914072-C4DAE6GDM2GECGQBDMPY/pgmg-thumbnail.png</image:loc>
      <image:title>End to end data process - Motivating sales teams with data</image:title>
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      <image:title>End to end data process - Bringing imagery to life</image:title>
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      <image:title>End to end data process - Flexible cuts of data on demand</image:title>
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      <image:title>End to end data process - Presenting with style to the public</image:title>
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      <image:title>The life of pie - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/b47f175a-6300-4953-b74c-9e7ccd8f1993/bars.png</image:loc>
      <image:title>The life of pie - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/c6ca326a-978c-4eca-ae09-6d21cc18b044/pies.png</image:loc>
      <image:title>The life of pie - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1702940570807-UIJ7MF3LWTY9762J1CHA/slice+and+dice.png</image:loc>
      <image:title>New Page - Slicing and dicing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1702940593134-HMYSWO7S8M28JEIYGJ1F/tips.png</image:loc>
      <image:title>New Page - Leave a tip</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1702940611474-GCHPKW5NW8AKJBCT3EWL/fast_lane.png</image:loc>
      <image:title>New Page - The fast lane</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1702940638062-AW0WP43BCKWW8NMGEQLR/revise.png</image:loc>
      <image:title>New Page - Review and revisualise</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/customer-profiler</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/d768934f-ec0d-4f92-9228-3a2e75470b42/customer_profiler.png</image:loc>
      <image:title>Customer profiler - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/bringing-imagery-to-life</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/b47fd8da-9907-46fe-91b6-74247bbc2973/interactive-image.png</image:loc>
      <image:title>Bringing imagery to life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/bb82eaec-886d-4e15-b27b-6dea46de8744/ribbon+chart.png</image:loc>
      <image:title>Bringing imagery to life - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740680764-M1SEYM5KUZSDXYWEW0XV/Case+study+-+Project+Management.png</image:loc>
      <image:title>Bringing imagery to life - Project management</image:title>
      <image:caption>Our client had a number of high quality sources but no way of tapping into this data in real-time, and by the time they could visualise it, budgets may have already been exceeded past key thresholds, leaving some projects in a loss.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1683273115181-7F4OM2EX6LZASUZZI9M7/image-asset.png</image:loc>
      <image:title>Bringing imagery to life - Keeping control of projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674560473244-4J9F8SA5REHVERBT0GHN/image-asset.png</image:loc>
      <image:title>Bringing imagery to life - Leveraging enterprise tools</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674513766511-4VI9DPDQI37Q7AQ0NKZQ/image-asset.png</image:loc>
      <image:title>Bringing imagery to life - Making sense of mixed data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674542685813-Y7EJVXVYBJ9NZX1KF9MZ/image-asset.png</image:loc>
      <image:title>Bringing imagery to life - Uncovering survey insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740617114-PBR2TL0WAQCI9F8KKSH3/Case+study+-++Churn.png</image:loc>
      <image:title>Bringing imagery to life - Customer retention</image:title>
      <image:caption>A leading Australian telco were undertaking a raft of customer retention initiatives and engaged White Box to build a predictive model to evaluate the churn risk posed by its customer base.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656743495485-IUQ9H9QJ7DUMZ8VE6XW2/Case+study+data+science+driven+results.png</image:loc>
      <image:title>Bringing imagery to life - Data science driven insights</image:title>
      <image:caption>A large media company was struggling to understand the impact of their email comms - what is the optimal email frequency and mix for increasing engagement but keeping unsubscribes to a minimum?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740658356-KOEUWPRN008P1U2LGTCI/Case+study+-+Customer+Segmentation+V2.png</image:loc>
      <image:title>Bringing imagery to life - Behavioural segmentation</image:title>
      <image:caption>Our client wanted to identify the key customer segments across their brands so they could cater to different parts of the market, in different locations, with unique products and varied pricing models to retain the highest value customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740689888-IK5SUKFUFM0EIVYWRT2I/Case+study+IPA.png</image:loc>
      <image:title>Bringing imagery to life - Data driven segmentation</image:title>
      <image:caption>The Institute of Public Accountants (IPA) wanted to develop a strategy to transition more accounting students from passive to active membership, repositioning IPA as a valued component of their professional career development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740630319-A24TOPV7QODDOJ3KJAD5/Case+study+-+Byron+Bay.png</image:loc>
      <image:title>Bringing imagery to life - Insights</image:title>
      <image:caption>We worked on a fascinating project with Bay FM in order to understand their subscriber base to improve revenues and the retention of subscribers into the future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740637970-FQKXHIYYUB3OGCYAR2MZ/Case+study+-+COVID.png</image:loc>
      <image:title>Bringing imagery to life - Covid 19</image:title>
      <image:caption>With the world falling into the grips of a pandemic, we as data enthusiasts took to the open source data available and kept up to date with our own analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740672508-API3DM5N9OASIRZVYCRR/Case+study+-+Drivers+crash+stats.png</image:loc>
      <image:title>Bringing imagery to life - Driver crash statistics</image:title>
      <image:caption>Here we showcase Australian road statistics involving crashes and fatalities as a way of showing the capabilities of Tableau’s visualisation tool.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1682322707678-MXPS6DI9NAZA3ODQPMXC/gimmie_thumbnail.png</image:loc>
      <image:title>Bringing imagery to life - Challenging convention</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914072-C4DAE6GDM2GECGQBDMPY/pgmg-thumbnail.png</image:loc>
      <image:title>Bringing imagery to life - Motivating sales teams with data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002911648-OQNEE00DRBGELD8W9TI5/interactive-image-thumbnail.png</image:loc>
      <image:title>Bringing imagery to life - Bringing imagery to life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002912278-G3L5CNBOSXG6XQLVXH7I/kip-mcgrath-thumbnail.png</image:loc>
      <image:title>Bringing imagery to life - Flexible cuts of data on demand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914683-NY073XU6WUUXE3VTFYYP/regional-australia-institute-thumbnail.png</image:loc>
      <image:title>Bringing imagery to life - Presenting with style to the public</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/flexible-cuts-of-data</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/3f7b0ec9-8e69-4f34-b131-257df24ae608/kip-mcgrath.png</image:loc>
      <image:title>Flexible cuts of data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/bb82eaec-886d-4e15-b27b-6dea46de8744/ribbon+chart.png</image:loc>
      <image:title>Flexible cuts of data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740680764-M1SEYM5KUZSDXYWEW0XV/Case+study+-+Project+Management.png</image:loc>
      <image:title>Flexible cuts of data - Project management</image:title>
      <image:caption>Our client had a number of high quality sources but no way of tapping into this data in real-time, and by the time they could visualise it, budgets may have already been exceeded past key thresholds, leaving some projects in a loss.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1683273115181-7F4OM2EX6LZASUZZI9M7/image-asset.png</image:loc>
      <image:title>Flexible cuts of data - Keeping control of projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674560473244-4J9F8SA5REHVERBT0GHN/image-asset.png</image:loc>
      <image:title>Flexible cuts of data - Leveraging enterprise tools</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674513766511-4VI9DPDQI37Q7AQ0NKZQ/image-asset.png</image:loc>
      <image:title>Flexible cuts of data - Making sense of mixed data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674542685813-Y7EJVXVYBJ9NZX1KF9MZ/image-asset.png</image:loc>
      <image:title>Flexible cuts of data - Uncovering survey insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740617114-PBR2TL0WAQCI9F8KKSH3/Case+study+-++Churn.png</image:loc>
      <image:title>Flexible cuts of data - Customer retention</image:title>
      <image:caption>A leading Australian telco were undertaking a raft of customer retention initiatives and engaged White Box to build a predictive model to evaluate the churn risk posed by its customer base.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656743495485-IUQ9H9QJ7DUMZ8VE6XW2/Case+study+data+science+driven+results.png</image:loc>
      <image:title>Flexible cuts of data - Data science driven insights</image:title>
      <image:caption>A large media company was struggling to understand the impact of their email comms - what is the optimal email frequency and mix for increasing engagement but keeping unsubscribes to a minimum?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740658356-KOEUWPRN008P1U2LGTCI/Case+study+-+Customer+Segmentation+V2.png</image:loc>
      <image:title>Flexible cuts of data - Behavioural segmentation</image:title>
      <image:caption>Our client wanted to identify the key customer segments across their brands so they could cater to different parts of the market, in different locations, with unique products and varied pricing models to retain the highest value customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740689888-IK5SUKFUFM0EIVYWRT2I/Case+study+IPA.png</image:loc>
      <image:title>Flexible cuts of data - Data driven segmentation</image:title>
      <image:caption>The Institute of Public Accountants (IPA) wanted to develop a strategy to transition more accounting students from passive to active membership, repositioning IPA as a valued component of their professional career development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740630319-A24TOPV7QODDOJ3KJAD5/Case+study+-+Byron+Bay.png</image:loc>
      <image:title>Flexible cuts of data - Insights</image:title>
      <image:caption>We worked on a fascinating project with Bay FM in order to understand their subscriber base to improve revenues and the retention of subscribers into the future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740637970-FQKXHIYYUB3OGCYAR2MZ/Case+study+-+COVID.png</image:loc>
      <image:title>Flexible cuts of data - Covid 19</image:title>
      <image:caption>With the world falling into the grips of a pandemic, we as data enthusiasts took to the open source data available and kept up to date with our own analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740672508-API3DM5N9OASIRZVYCRR/Case+study+-+Drivers+crash+stats.png</image:loc>
      <image:title>Flexible cuts of data - Driver crash statistics</image:title>
      <image:caption>Here we showcase Australian road statistics involving crashes and fatalities as a way of showing the capabilities of Tableau’s visualisation tool.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1682322707678-MXPS6DI9NAZA3ODQPMXC/gimmie_thumbnail.png</image:loc>
      <image:title>Flexible cuts of data - Challenging convention</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914072-C4DAE6GDM2GECGQBDMPY/pgmg-thumbnail.png</image:loc>
      <image:title>Flexible cuts of data - Motivating sales teams with data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002911648-OQNEE00DRBGELD8W9TI5/interactive-image-thumbnail.png</image:loc>
      <image:title>Flexible cuts of data - Bringing imagery to life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002912278-G3L5CNBOSXG6XQLVXH7I/kip-mcgrath-thumbnail.png</image:loc>
      <image:title>Flexible cuts of data - Flexible cuts of data on demand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914683-NY073XU6WUUXE3VTFYYP/regional-australia-institute-thumbnail.png</image:loc>
      <image:title>Flexible cuts of data - Presenting with style to the public</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.whiteboxanalytics.com.au/clarifying-public-facing-data</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/abfbd41a-a83e-485c-9517-99bfb63a8eb7/regional-australia-institute.png</image:loc>
      <image:title>Clarifying public facing data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/bb82eaec-886d-4e15-b27b-6dea46de8744/ribbon+chart.png</image:loc>
      <image:title>Clarifying public facing data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740680764-M1SEYM5KUZSDXYWEW0XV/Case+study+-+Project+Management.png</image:loc>
      <image:title>Clarifying public facing data - Project management</image:title>
      <image:caption>Our client had a number of high quality sources but no way of tapping into this data in real-time, and by the time they could visualise it, budgets may have already been exceeded past key thresholds, leaving some projects in a loss.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1683273115181-7F4OM2EX6LZASUZZI9M7/image-asset.png</image:loc>
      <image:title>Clarifying public facing data - Keeping control of projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674560473244-4J9F8SA5REHVERBT0GHN/image-asset.png</image:loc>
      <image:title>Clarifying public facing data - Leveraging enterprise tools</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674513766511-4VI9DPDQI37Q7AQ0NKZQ/image-asset.png</image:loc>
      <image:title>Clarifying public facing data - Making sense of mixed data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1674542685813-Y7EJVXVYBJ9NZX1KF9MZ/image-asset.png</image:loc>
      <image:title>Clarifying public facing data - Uncovering survey insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740617114-PBR2TL0WAQCI9F8KKSH3/Case+study+-++Churn.png</image:loc>
      <image:title>Clarifying public facing data - Customer retention</image:title>
      <image:caption>A leading Australian telco were undertaking a raft of customer retention initiatives and engaged White Box to build a predictive model to evaluate the churn risk posed by its customer base.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656743495485-IUQ9H9QJ7DUMZ8VE6XW2/Case+study+data+science+driven+results.png</image:loc>
      <image:title>Clarifying public facing data - Data science driven insights</image:title>
      <image:caption>A large media company was struggling to understand the impact of their email comms - what is the optimal email frequency and mix for increasing engagement but keeping unsubscribes to a minimum?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740658356-KOEUWPRN008P1U2LGTCI/Case+study+-+Customer+Segmentation+V2.png</image:loc>
      <image:title>Clarifying public facing data - Behavioural segmentation</image:title>
      <image:caption>Our client wanted to identify the key customer segments across their brands so they could cater to different parts of the market, in different locations, with unique products and varied pricing models to retain the highest value customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740689888-IK5SUKFUFM0EIVYWRT2I/Case+study+IPA.png</image:loc>
      <image:title>Clarifying public facing data - Data driven segmentation</image:title>
      <image:caption>The Institute of Public Accountants (IPA) wanted to develop a strategy to transition more accounting students from passive to active membership, repositioning IPA as a valued component of their professional career development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740630319-A24TOPV7QODDOJ3KJAD5/Case+study+-+Byron+Bay.png</image:loc>
      <image:title>Clarifying public facing data - Insights</image:title>
      <image:caption>We worked on a fascinating project with Bay FM in order to understand their subscriber base to improve revenues and the retention of subscribers into the future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740637970-FQKXHIYYUB3OGCYAR2MZ/Case+study+-+COVID.png</image:loc>
      <image:title>Clarifying public facing data - Covid 19</image:title>
      <image:caption>With the world falling into the grips of a pandemic, we as data enthusiasts took to the open source data available and kept up to date with our own analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1656740672508-API3DM5N9OASIRZVYCRR/Case+study+-+Drivers+crash+stats.png</image:loc>
      <image:title>Clarifying public facing data - Driver crash statistics</image:title>
      <image:caption>Here we showcase Australian road statistics involving crashes and fatalities as a way of showing the capabilities of Tableau’s visualisation tool.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1682322707678-MXPS6DI9NAZA3ODQPMXC/gimmie_thumbnail.png</image:loc>
      <image:title>Clarifying public facing data - Challenging convention</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914072-C4DAE6GDM2GECGQBDMPY/pgmg-thumbnail.png</image:loc>
      <image:title>Clarifying public facing data - Motivating sales teams with data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002911648-OQNEE00DRBGELD8W9TI5/interactive-image-thumbnail.png</image:loc>
      <image:title>Clarifying public facing data - Bringing imagery to life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002912278-G3L5CNBOSXG6XQLVXH7I/kip-mcgrath-thumbnail.png</image:loc>
      <image:title>Clarifying public facing data - Flexible cuts of data on demand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d26e40c4337af00011ec56e/1748002914683-NY073XU6WUUXE3VTFYYP/regional-australia-institute-thumbnail.png</image:loc>
      <image:title>Clarifying public facing data - Presenting with style to the public</image:title>
    </image:image>
  </url>
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    <loc>https://www.whiteboxanalytics.com.au/faqs</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-14</lastmod>
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