Money Attitudes - Article Analysis

investing by generation attitudes

This article explores trends around different generational attitudes towards money and breaks these discrepancies down into 7 major categories which include reactions to volatility and perceptions about how knowledgeable different groups believe themselves to be when considering finance. 

Investments Age Attitudes Millennial

[Image source: Raconteur]

Data like this is important because it informs us of characteristics about generations that drive decision making processes. By being able to better understand what motivates people in certain demographics, marketers can better target segments, in this case those willing or looking to invest money, by softening the friction areas and creating trust between them and their offering. Data analysis is about finding value within numbers, and by considering these trends, it becomes more simple to relate with target audiences and provide them value where value is in high demand.

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CommentaryJack Sloman