Spotify - Article Analysis


Spotify are a great example of creating unlikely relationships between two seemingly unrelated disciplines - music, traditionally for the rebels and creatives of the world, and data science, for the nerds. Historically the two may not have been considered complementary but Spotify have proven otherwise. Their three layered approach to understanding our music preferences and predicting what we might like moving forward has made us fall in love with the abilities of this app and is what makes data science and analysis so important. Locating value in new and untapped markets is what good data scientists do, and is something White Box is continually pushing to find with its clients.

For the original article and Spotify’s three step method Click Here.

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CommentaryJack Sloman